Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and Paris.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1201 Geneva
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Bureau 3004
Rue des Panoyaux 70
F-75020 Paris

Awards

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2020

Helmaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d'art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

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Photographic reproductions by Daniel Aires. Coding by Tristan Bagot.
Typeface by Alexis Hominal.
© 2020, All rights reserved by Maximage and the authors.

Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
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Études represents a global experience of visual culture. Established in 2012, the brand operates across platforms ranging from mens and womenswear to publishing, at once reflecting and engaging the contemporary landscape through diverse but distinct content. This hybrid practice is guided by a strong emphasis on experimentation, collaboration and the group’s collective vision translated through a fluid merging of reference, method and medium.

Project

Études A/W 19-20

Type

Artworks

Client

Études Studio

Directors

Aurélien Arbet, Jérémie Egry

Year

2018

Location

Paris

Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
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A beautifully idiosyncratic world, complete and stand-alone

“Jura”, the sophomore full-length from the Swiss duo Larytta, is a galvanizing synthesis of essential grooves and effervescent melodies. Christain Pahud and Guy Meldem spent this time carefully calibrating their songwriting to achieve what could be called the golden mean, i.e. the perfect balance between a radio friendly sound and club functionality. The result is a collection of songs that are instantly accessible, yet wholly unpredictable. They feel familiar because they were crafted by seasoned musicians who, over the years, have mastered the science of fundamental swing and melody.

Project

Larytta – Jura

Type

Art Direction

Client

Creaked Records

Authors

Christian Pahud, Guy Meldem

Photography

Tiphanie Mall

Team

Mirjam Zimmermann

Year

2014

Location

Lausanne

J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
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Between club, gallery, and lecture hall

Across 13 conceptually-linked stages he intersects a plethora of dimensions both synthesised and organic in a hyperreal simulacra of contemporary life strung between virtual and physical headspaces and places, twisting historical and imagined timelines back in on themselves in a way that’s likely to induce motion sickness in those susceptible to it.
Most impressive are the unfathomably wide designs of Wetware and the the plangent warning signal of Technocracy, and the engulfing space of Irreversible. Black Atlantic, whilst the thizzing trance flares of Transfiguration I: Enlightenment and the welting flashcore pulse of Immersion Into Noise are primed to light the ‘floor. Vinyl comes packaged with a 24 page art book, that includes an essay based on the concepts behind the LP, by New York based writer Deforrest Brown Jr.

Project

J.G. Biberkopf – Ecologies II: Ecosystems of Excess

Type

Artworks, Books

Clients

Knives

Authors

Jacques Gaspard Biberkopf, Deforrest Brown Jr.

Collaborator

Joe Shakespeare

Year

2016

Location

London

Lace Curtain - © Maximage
Lace Curtain - © Maximage
Lace Curtain - © Maximage
Lace Curtain - © Maximage
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An electronic world of pleasure, frustration and sadness

Lace Curtain is exploring an electronic world of pleasure, frustration and sadness. Bedroom dancers, synthetic singers, basement kicks in a romantic void. Influenced by the Germans, the Italians, pale British button pushers, glamorous alien pop futurists, Mid-Western sweat, NYC disco dreamers, undercover kings and queens escaping a dull grey world with rhythm and noise, sound and vision.

Project

Lace Curtain – Gimme Space, Falling/Running, The 3rd EP

Type

Art Direction

Client

DFA Records, Mexican Summer

Authors

Mikey Young, Dave West and James Vinciguerra

Year

2013, 2014

Location

New York

Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
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Experience in Offset Printing

In collaboration with artists, Maximage has been deconstructing the offset printing technology by combining high and low tech. Offset printing is now typically based on the “computer to plate” process, whereby the printing plates are generated directly on the basis of the draft in the computer. Maximage is taking a hands-on approach to the printing plates: they combine computer drafts with manual interventions straight on the printing plate where they use chemical developers, engraving, photo compositions or heat marking. The contrast between digital technology and analog intervention gives rise to a singular language. Since no step in the drafting process could be reversed, chance played a decisive role. They greatly benefit from their research on manual printing processes and play skilfully with the contrast between the precision of the draft on the computer and the crudeness of manual intervention.

Awarded by the “Swiss Design Awards 2011”.

Project

Experience in Offset Printing

Type

Books, Posters

Authors

Jean-Michel Wicker, Philippe Därendinger

Year

2008–2013

Location

Various

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