Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and London.

Maximage offers a large area of expertise ranging from editorial design to visual identity and typography to color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Centre d’art scénique contemporain. Its in-house typeface, Programme, is available as a full font family at Optimo Type Foundry.

Parallel to their commission work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library. The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2013 the studio had the honour of conceiving the catalogue for the Most Beautiful Swiss books, a prestigious prize initiated in 1943 by Jan Tschichold.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Founder)
Julien Tavelli (Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

Capital House
42 Weston St
UK-SE 13QD London
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Awards

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2018

Moravká Galerie, Brno (CZ)

2017

Museum für Gestaltung, Zurich (CH)

2017

Tallin Art Hall, Tallinn (EE)

2016

Cooper Union, New York (US)

2016

Umlaut, London (UK)

2015

Museum für Gestaltung, Zurich (CH)

2014

Station, Beirut (LB)

2014

Archiv, Zurich (CH)

2014

Samson Paper Gallery, Seoul (KR)

2014

Weltformat 14 Plakatfestival, Lucern (CH)

2014

Istituto svizzero di Roma, Rome (IT)

2013

Galerie Kamm, Berlin (DE)

2013

Marbriers 4, Geneva (CH)

2013

G/P Gallery, Tokyo (JP)

2012

Museum für Gestaltung, Zurich (CH)

2011

Festival international de l’affiche, Chaumont (FR)

2011

Centre d’art contemporain, Geneva (CH)

2010

Milieu Galerie, Bern (CH)

2010

Massachusetts Institute of Technology, Boston (US)

2009

China International Poster Biennal, Shanghai (CN)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

2008

Designhuis, Eindhoven (NL)

Lectures

2018

International Biennal of Graphic Design, Brno (CZ)

2018

Museum für Gestaltung, Zurich (CH)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Centre Culturel Suisse, Paris (FR)

2015

Gerrit Rietveld Academy, Amsterdam (NL)

2014

Sitterwerk Kunstbibliothek, St. Gallen (CH)

2014

Grafill, Oslo (NO)

2014

Zürcher Hochschule der Künste, Zurich (CH)

2014

Station, Beirut (LB)

2013

Museum Angewandte Kunst, Frankfurt am Main (DE)

2013

Festival international de l’affiche, Chaumont (FR)

2012

École nationale supérieure des beaux-arts, Lyon (FR)

2011

Amsterdam Art Book Fair, Amsterdam (NL)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

Workshops

2018

Hochschule für Grafik und Buchkunst, Leipzig (DE)

2018

École européenne supérieure d’art de Bretagne, Rennes (FR)

2018

Gerrit Rietveld Academy, Amsterdam (NL)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Istituto Svizzero di Roma, Milan (IT)

2015

Zürcher Hochschule der Künste, Zurich (CH)

2015

Station, Beirut (LB)

2014

Power Station of Arts, Shanghai (CN)

2012

Swissnex, San Francisco (US)

2010

Staatliche Hochschule für Gestaltung, Karlsruhe (DE)

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne (CH)

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma (IT)

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne (CH)

Employment

There are currently no vacancies for interns or freelancers.
Any open position will be communicated here and/or on social networks.

Credits

Photographic Reproduction by Daniel Aires
Website by Tristan Bagot
Typeface by Alexis Hominal
© 2019, All rights reserved by Maximage and the authors.

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Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
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Études represents a global experience of visual culture. Established in 2012, the brand operates across platforms ranging from mens and womenswear to publishing, at once reflecting and engaging the contemporary landscape through diverse but distinct content. This hybrid practice is guided by a strong emphasis on experimentation, collaboration and the group’s collective vision translated through a fluid merging of reference, method and medium.

Project

Études A/W 19-20

Type

Artworks

Client

Études Studio

Directors

Aurélien Arbet, Jérémie Egry

Year

2018

Location

Paris

Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
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A beautifully idiosyncratic world, complete and stand-alone

“Jura”, the sophomore full-length from the Swiss duo Larytta, is a galvanizing synthesis of essential grooves and effervescent melodies. Christain Pahud and Guy Meldem spent this time carefully calibrating their songwriting to achieve what could be called the golden mean, i.e. the perfect balance between a radio friendly sound and club functionality. The result is a collection of songs that are instantly accessible, yet wholly unpredictable. They feel familiar because they were crafted by seasoned musicians who, over the years, have mastered the science of fundamental swing and melody.

Project

Larytta – Jura

Type

Art Direction

Client

Creaked

Authors

Christian Pahud, Guy Meldem

Photography

Tiphanie Mall

Team

Mirjam Zimmermann

Year

2014

Location

Lausanne

J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess - © Maximage
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Between club, gallery, and lecture hall

Across 13 conceptually-linked stages he intersects a plethora of dimensions both synthesised and organic in a hyperreal simulacra of contemporary life strung between virtual and physical headspaces and places, twisting historical and imagined timelines back in on themselves in a way that’s likely to induce motion sickness in those susceptible to it.
Most impressive are the unfathomably wide designs of Wetware and the the plangent warning signal of Technocracy, and the engulfing space of Irreversible. Black Atlantic, whilst the thizzing trance flares of Transfiguration I: Enlightenment and the welting flashcore pulse of Immersion Into Noise are primed to light the ‘floor. Vinyl comes packaged with a 24 page art book, that includes an essay based on the concepts behind the LP, by New York based writer Deforrest Brown Jr.

Project

J.G. Biberkopf – Ecologies II: Ecosystems of Excess

Type

Artworks, Books

Clients

Knives

Authors

Jacques Gaspard Biberkopf, Deforrest Brown Jr.

Collaborator

Joe Shakespeare

Year

2016

Location

London

Lace Curtain - © Maximage
Lace Curtain - © Maximage
Lace Curtain - © Maximage
Lace Curtain - © Maximage
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An electronic world of pleasure, frustration and sadness

Lace Curtain is exploring an electronic world of pleasure, frustration and sadness. Bedroom dancers, synthetic singers, basement kicks in a romantic void. Influenced by the Germans, the Italians, pale British button pushers, glamorous alien pop futurists, Mid-Western sweat, NYC disco dreamers, undercover kings and queens escaping a dull grey world with rhythm and noise, sound and vision.

Project

Lace Curtain – Gimme Space, Falling/Running, The 3rd EP

Type

Art Direction

Client

DFA Records, Mexican Summer

Authors

Mikey Young, Dave West and James Vinciguerra

Year

2013, 2014

Location

New York

Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
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Experience in Offset Printing

In collaboration with artists, Maximage has been deconstructing the offset printing technology by combining high and low tech. Offset printing is now typically based on the “computer to plate” process, whereby the printing plates are generated directly on the basis of the draft in the computer. Maximage is taking a hands-on approach to the printing plates: they combine computer drafts with manual interventions straight on the printing plate where they use chemical developers, engraving, photo compositions or heat marking. The contrast between digital technology and analog intervention gives rise to a singular language. Since no step in the drafting process could be reversed, chance played a decisive role. They greatly benefit from their research on manual printing processes and play skilfully with the contrast between the precision of the draft on the computer and the crudeness of manual intervention.

Awarded by the “Swiss Design Awards 2011”.

Project

Experience in Offset Printing

Type

Books, Posters

Authors

Jean-Michel Wicker, Philippe Därendinger

Year

2008–2013

Location

Various

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