Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and Paris.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1201 Geneva
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Bureau 3004
Rue des Panoyaux 70
F-75020 Paris

Awards

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2020

Helmaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d'art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

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Photographic reproductions by Daniel Aires. Coding by Tristan Bagot.
Typeface by Alexis Hominal.
© 2020, All rights reserved by Maximage and the authors.

MODELO – Maxitype - © Maximage
MODELO – Maxitype - © Maximage
MODELO – Maxitype - © Maximage
MODELO – Maxitype - © Maximage
MODELO – Maxitype - © Maximage
MODELO – Maxitype - © Maximage
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MODELO is a free font released by Maximage on the occasion of the Jan Tschichold Award 2020, and published on maxitype.com. The font is inspired by constructivist typefaces, early archetypes, and discussions about «Die Neue Typographie», published in 1928. Accompanying the typeface, a type specimen was created by Marietta Eugster. This booklet is overprinted on the first 16-pages of «The Most Beautiful Swiss Books 2019» catalogue, with silver and red inks.

Project

MODELO – maxitype.com

Type

Typefaces

Type Specimen

Marietta Eugster Studio

Type mastering

Chi-Long Trieu

Web development

Jai Sandhu

Year

2020

Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
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Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Project

Arsenic – Centre d’art scénique contemporain

Type

Identities, Websites, Typefaces

Client

Fondation Arsenic

Director

Patrick de Rham

Team

Maxime Schoeni, Ana-Belen Torreblanca

Year

2016–Present

Location

Lausanne

Asian Eyez – Apocalyptic Fantasies - © Maximage
Asian Eyez – Apocalyptic Fantasies - © Maximage
Asian Eyez – Apocalyptic Fantasies - © Maximage
Asian Eyez – Apocalyptic Fantasies - © Maximage
Asian Eyez – Apocalyptic Fantasies - © Maximage
Asian Eyez – Apocalyptic Fantasies - © Maximage
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Club culture and border-smashing strategies

Lhaga Koondhor, a cultural provocateur, curates the Apocalyptic Fantasies club nights in China and around the world, combining different social worlds and sub-cultures under one roof with an emphasis on amazing music. Maximage designed various custom typefaces alongside flyers and videos to promote the events.

Project

Asian Eyez – Apocalyptic Fantasies

Type

Identities, Digital, Typefaces

Client

Lhaga Koondhor

Year

2016, 2017

Location

Shanghai, Shenzhen, Chengdu, Vladivostok, Moscow

FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
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An archive of vandalism

This book is a collection of photographs created between 1996 and 2001, an archive of vandalism, a contemporary document of “brutal insouciance” accompanied by the artist’s poems and texts. It wasn’t just about slamming, hammering and smearing one’s name everywhere to become known, it was about leaving behind a trace, both in the space and in the heads of the passengers.
This required a rigid approach: employing the surveillance methods of the rail police (SUGE) and conductors, only with reverse circumstances. A routine that was synchronized with the gaps in train schedules and intervals between security checks; rhythmized by station stops and coach compartments; locating, painting over and photographing—maintaining the line. Within the rules and regulations of society, they created Temporary Autonomous Zones for themselves, in which they could briefly experience absolute freedom, expressed through an archaic “aestheticism of chaos.”

Project

Ma Ligne

Type

Books

Client

Edition Patrick Frey

Editor

Andreas Koller

Concept, Design

Jean Angelats, Simon Haenni, David Keshavjee

Author

FUZI UV TPK

Year

2011

Location

Zurich

Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
Programme Family – Optimo.ch - © Maximage
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Developed between 2008 and 2013, Programme is an innovative typeface which is based both on calligraphy and computer programming. With the help of scripting technology, the typeface was developed in two different versions: a more sophisticated and a rougher angular cut.

The family is now available in four weights, including italics and extra rotated versions. In some cases the imperfections of the program have not been retouched to keep the type’s original essence. That is why Programme exists in two alternative styles : a rougher and a more refined version. Through OpenType features, the user can alternate between those styles by activating the Stylistic Sets in groups or individually. As an additional cut, Programme Primitiv is the ‘original’ version generated by the script – without any retouching and grading – this archetype perfectly meets display requirements as its simple and brutal sharpness add to the visual experience.

Project

Programme

Type

Typefaces

Distribution
Collaborator

Chi-Long Trieu, Alexis Hominal

Year

2008–2013

Location

Geneva

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