Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and Paris.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1201 Geneva
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Bureau 3004
Rue des Panoyaux 70
F-75020 Paris

Awards

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2020

Helmaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d'art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

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Photographic reproductions by Daniel Aires. Coding by Tristan Bagot.
Typeface by Alexis Hominal.
© 2020, All rights reserved by Maximage and the authors.

Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
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This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Project

Nike – Better is Temporary

Type

Books

Client

Nike Inc., Phaidon Press Limited

Author

Sam Grave

Editor

Robyn Taylor, Emilia Terragni

Production

Nerissa Dominguez Vales, Sue Medlicott

Text Contributor

Erin Dixon

Year

2020

Location

London, Portland

Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
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The first comprehensive monograph on the work of Swiss artist Raphael Hefti is published on the occasion of his major solo exhibition in 2020 at Kunsthalle Basel. With a career spanning over a decade, Hefti is celebrated for upending and disrupting—seemingly ordinary—industrial and post-industrial processes. Hefti’s intimate encounters with materials take form in colossal sculptures, performances that (at times) flirt with the brink of disaster, and sprawling public interventions. Often operating under the light of Murphy’s Law, he unveils everyday things so well hidden in plain sight (and turns the principles of minimalism on their head).

This richly illustrated volume captures the artist‘s complete body of work through his process of making in factories across Europe to their installation in museums and galleries. With contributions from a diverse cast of authors—a philosopher, a science-fiction writer, and an art historian among others—Hefti‘s material transformations come to life in saturated words and images that tell stories of error, risk and wonder (from the scale of the particle to the universe at large).

Every copy of this book is unique. The distribution of pigments is the result of their manipulation during screen printing, and no two covers are alike. Printed by the artist and Maximage in collaboration with Atelier für Siebdruck, Lorenz Boegli, Müntschemier, CH.

Project

Raphael Hefti – Salutary Failures

Type

Books, Posters

Client

Kunsthalle Basel, Lenz Press

Director

Elena Filipovic

Editor

Fabian Schöneich

Authors

Carina Bukuts, Adam Jasper, Nora N. Khan, Dieter Roelstraete, Fabian Schöneich, Carmen Van Pamel, Elena Filipovic and Raphael Hefti

Photography

Marc Asekhame, Various

Year

2021

Location

Basel

Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
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Emilie Ding has been experimenting for several years with the geometric patterns of architecture. With her compositions on paper and her sculptures, she creates optical effects and disturbs the physical sensations of the spectator. Crosses, wefts, metal, concrete and oil appear as the artist’s favourite forms and materials. Her work has been exhibited at the Palais de Tokyo in Paris and at the Museum of Modern and Contemporary Art (MAMCO) in Geneva.

The works of Emilie Ding, presented in this publication, were created for the residency and exhibition DRY, with Stephen O’Malley, in October 2015 at LiveInYourHead, Geneva. A special printing process has been used to achieve a very intense black on uncoated paper.

Project

Emilie Ding – Dry

Type

Books

Client

HEAD – Genève, Haute école d’art et de design

Authors

Yann Chataigné, Emilie Ding

Photography

Baptiste Coulon, Raphaëlle Mueller

Year

2019

Location

Geneva

Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
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To “accidentally fall on a blade thirteen times” is a sardonic–and rather poetic–way of saying to get stabbed. “It doesn’t always kill you, but it always hurts. And still you’ve got to “roll with the punches” and keep going. I find this ability to roll with the punches, to “take the pain” and adapt to circumstances, in my subjects: gypsies, beggars, crooks, vagabonds, underdogs, conmen, buskers and various shady characters in Romania and Moldova. My object is not to exploit problem-ridden post-communist Romania for voyeuristic purposes. I’m not an indifferent observer, but one who tries hard to give these people the freedom they need to portray themselves on camera—and to bring about necessary changes themselves in the social stereotypes still assigned to them.” (Mihai Barabancea)

Barabancea uses the camera as a tool to interact with his subjects. But instead of staging picturesque portraits, he zeroes in on moments of ruthless rawness and keen poignancy.

Project

Mihai Barabancea – Falling on Blades

Type

Books

Client

Edition Patrick Frey

Editors

Christian M. Schweizer, Patrick Frey

Author

Mihai Barabancea

Year

2020

Location

Zurich

Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
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A research project into color reproduction and printing

A collectible volume for graphic designers and creative entrepreneurs, this book is dedicated to “Color Library,” one of the most discussed projects in the field of graphic design of the last few years. An investigation into color reproduction and printing, “Color Library” is a tool for artists, designers, photographers, and printers. It aims to widen the possibilities of color printing, and reflects on our contemporary perception of color as it is shaped by the recent developments in print production.
Edited by Maximage, the publication documents the different chromatic and technical possibilities offered by “Color Library” through the use of different kinds of papers (coated and uncoated), and offers a wide variety of color combinations, from basic colors through metallic, neon, and pastel. It includes photographs by Zurich-based photographer Shirana Shahbazi printed in spot color, essays by Emily King and Manon Bruet describing the context of the project and its ambitions, as well as an essay by Franz Sigg on the evolution and standardization of print. An appendix allows an in-depth understanding of the “Color Library” color combinations.

Awarded by the “Most Beautiful Swiss Books 2017”.

Project

Color Library – Research into Color Reproduction and Printing

Type

Books

Clients

JRP|Ringier, ECAL/University of Art and Design Lausanne

Directors

Clément Dirié, Alexis Georgacopoulos

Editors

David Keshavjee, Guy Meldem, Julien Tavelli

Authors

Manon Bruet, Emily King, Shirana Shahbazi, Franz Sigg

Photography

Shirana Shahbazi

Year

2018

Location

Zurich, Lausanne

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