Maximage
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Maximage is an award-winning design studio based in Switzerland.
It offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center.

Parallel to its work, Maximage offers numerous workshops and lectures at Swiss and international universities. Members of the studio regularly teach at HEAD in Geneva, ZHDK in Zurich, as well as ECAL in Lausanne, where they conducted a research project on printing technologies, which resulted in the creation of Color Library. Maximage also manages the type design platform Maxitype that offers retail and bespoke typefaces and encourages research and development in typography.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Maximage | Maxitype Sàrl
Rue Fendt 10
1201 Genève
Switzerland

+41 (0)22 910 47 48

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Awards

2022

100 Beste Plakate

2022

INTL, International Poster Competition

2021

100 Beste Plakate

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2022

Ravisius Textor, Nevers

2020

Helmhaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2023

Princeton University, New Jersey

2023

REDO, Prishtina

2023

Further Reading, Fachhochschule Potsdam

2022

Master Type Design ECAL, Lausanne

2022

Université Paris 8 Vincennes – Saint-Denis, Paris

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d’art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

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Photographic reproductions by Daniel Aires. Coding by Tristan Bagot.
Typeface by Alexis Hominal. © 2020–2023, All rights reserved by Maxitype Sàrl and the authors.

Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
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Meticulously crafted, this book marks the 20th anniversary of Tambour, Louis Vuitton’s line of modern luxury watches. Launched in 2002, the first Tambour model became an instant classic, with its drum-shaped case, superb Swiss engineering and innovative, uncompromising aesthetic.

Featuring works from Gae Aulenti, Yayoi Kusama, Takashi Murakami, Christopher Nemeth, Jake and Dinos Chapman, and Virgil Abloh. With pictures from Annie Leibovitz, Jean Larivière, Paolo Roversi, Eric Maillet, Martin Parr, Guido Mocafico, Erwan Frotin, David Sims, Jacob Sutton, Kenta Cobayashi, Jean-Vincent Simonet, Bruno Aveillan, Piotr Stoklosa, Daniel Jackson and and an exclusive photographic series of the Tambour watch collection by Maxime Guyon.

Essays by journalist and luxury watch expert Fabienne Reybaud explore the creative origins of the Tambour design and the history of Louis Vuitton watches, along with the precision work of the Geneva watchmakers behind the brand’s reputation for excellence. A catalogue raisonné of Tambour models and insights from leading watch connoisseurs make this a useful resource for collectors. This is a visually striking and luxuriously crafted book, illustrated with custom photography and many never-before-seen images from the Louis Vuitton archives. With more than 400 illustrations, this book is a beautiful object in its own right, for all lovers of luxury accessories and the Louis Vuitton lifestyle.

Project

Louis Vuitton – Tambour

Type

Books

Client

Louis Vuitton Malletier, Thames & Hudson

Author

Fabienne Reybaud

Editor

Anthony Vessot, Adélia Sabatini

Photography

Maxime Guyon

Production

Susanna Ingram

Year

2022

Location

Paris, Geneva, London

Palace Product Descriptions – The Selected Archive - © Maximage
Palace Product Descriptions – The Selected Archive - © Maximage
Palace Product Descriptions – The Selected Archive - © Maximage
Palace Product Descriptions – The Selected Archive - © Maximage
Palace Product Descriptions – The Selected Archive - © Maximage
Palace Product Descriptions – The Selected Archive - © Maximage
Palace Product Descriptions – The Selected Archive - © Maximage
Palace Product Descriptions – The Selected Archive - © Maximage
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Since their debut in 2013, Palace’s unconventional descriptors—which often have little or nothing to do with the product being described—have earned a cult following, with readers hooked on every line.
Collected here for the first time and printed as they appear online—a few lines set in all caps, formatted as a series of bullet points—the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace’s archive.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.

Project

Palace Product Descriptions – The Selected Archive

Type

Books

Client

Palace Skateboards, Phaidon Press Limited

Author

Lev Tanju

Editor

Robyn Taylor

Year

2022

Location

London

Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
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The first comprehensive monograph on the work of Swiss artist Raphael Hefti is published on the occasion of his major solo exhibition in 2020 at Kunsthalle Basel. With a career spanning over a decade, Hefti is celebrated for upending and disrupting—seemingly ordinary—industrial and post-industrial processes. Hefti’s intimate encounters with materials take form in colossal sculptures, performances that (at times) flirt with the brink of disaster, and sprawling public interventions. Often operating under the light of Murphy’s Law, he unveils everyday things so well hidden in plain sight (and turns the principles of minimalism on their head).

This richly illustrated volume captures the artist‘s complete body of work through his process of making in factories across Europe to their installation in museums and galleries. With contributions from a diverse cast of authors—a philosopher, a science-fiction writer, and an art historian among others—Hefti’s material transformations come to life in saturated words and images that tell stories of error, risk and wonder (from the scale of the particle to the universe at large).

Every copy of this book is unique. The distribution of pigments is the result of their manipulation during screen printing, and no two covers are alike. Printed by the artist and Maximage in collaboration with Atelier für Siebdruck, Lorenz Boegli, Müntschemier, CH.

Project

Raphael Hefti – Salutary Failures

Type

Books, Posters

Client

Kunsthalle Basel, Lenz Press

Director

Elena Filipovic

Editor

Fabian Schöneich

Authors

Carina Bukuts, Adam Jasper, Nora N. Khan, Dieter Roelstraete, Fabian Schöneich, Carmen Van Pamel, Elena Filipovic and Raphael Hefti

Photography

Marc Asekhame, Various

Year

2021

Location

Basel

Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
Nike – Better is Temporary - © Maximage
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This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

The book’s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book’s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book’s bonus chapter, “Crafting Color.” Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike’s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Awarded by the “Most Beautiful Swiss Books 2020”.

Project

Nike – Better is Temporary

Type

Books

Client

Nike Inc., Phaidon Press Limited

Author

Sam Grave

Editor

Robyn Taylor, Emilia Terragni

Production

Nerissa Dominguez Vales, Sue Medlicott

Text Contributor

Erin Dixon

Year

2020

Location

London, Portland

Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
Emilie Ding – DRY - © Maximage
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Emilie Ding has been experimenting for several years with the geometric patterns of architecture. With her compositions on paper and her sculptures, she creates optical effects and disturbs the physical sensations of the spectator. Crosses, wefts, metal, concrete and oil appear as the artist’s favourite forms and materials. Her work has been exhibited at the Palais de Tokyo in Paris and at the Museum of Modern and Contemporary Art (MAMCO) in Geneva.

The works of Emilie Ding, presented in this publication, were created for the residency and exhibition DRY, with Stephen O’Malley, in October 2015 at LiveInYourHead, Geneva. A special printing process has been used to achieve a very intense black on uncoated paper.

Project

Emilie Ding – Dry

Type

Books

Client

HEAD – Genève, Haute école d’art et de design

Authors

Yann Chataigné, Emilie Ding

Photography

Baptiste Coulon, Raphaëlle Mueller

Year

2019

Location

Geneva

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