Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and Paris.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1201 Geneva
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Bureau 3004
Rue des Panoyaux 70
F-75020 Paris

Awards

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2020

Helmaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d'art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

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Photographic reproductions by Daniel Aires. Coding by Tristan Bagot.
Typeface by Alexis Hominal.
© 2020, All rights reserved by Maximage and the authors.

Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
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The first comprehensive monograph on the work of Swiss artist Raphael Hefti is published on the occasion of his major solo exhibition in 2020 at Kunsthalle Basel. With a career spanning over a decade, Hefti is celebrated for upending and disrupting—seemingly ordinary—industrial and post-industrial processes. Hefti’s intimate encounters with materials take form in colossal sculptures, performances that (at times) flirt with the brink of disaster, and sprawling public interventions. Often operating under the light of Murphy’s Law, he unveils everyday things so well hidden in plain sight (and turns the principles of minimalism on their head).

This richly illustrated volume captures the artist‘s complete body of work through his process of making in factories across Europe to their installation in museums and galleries. With contributions from a diverse cast of authors—a philosopher, a science-fiction writer, and an art historian among others—Hefti‘s material transformations come to life in saturated words and images that tell stories of error, risk and wonder (from the scale of the particle to the universe at large).

Every copy of this book is unique. The distribution of pigments is the result of their manipulation during screen printing, and no two covers are alike. Printed by the artist and Maximage in collaboration with Atelier für Siebdruck, Lorenz Boegli, Müntschemier, CH.

Project

Raphael Hefti – Salutary Failures

Type

Books, Posters

Client

Kunsthalle Basel, Lenz Press

Director

Elena Filipovic

Editor

Fabian Schöneich

Authors

Carina Bukuts, Adam Jasper, Nora N. Khan, Dieter Roelstraete, Fabian Schöneich, Carmen Van Pamel, Elena Filipovic and Raphael Hefti

Photography

Marc Asekhame, Various

Year

2021

Location

Basel

Weltformat – Edition 2019 - © Maximage
Weltformat – Edition 2019 - © Maximage
Weltformat – Edition 2019 - © Maximage
Weltformat – Edition 2019 - © Maximage
Weltformat – Edition 2019 - © Maximage
Weltformat – Edition 2019 - © Maximage
Weltformat – Edition 2019 - © Maximage
Weltformat – Edition 2019 - © Maximage
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For 2019’s festival edition on Tools & Rules and the festival poster, Maximage have created a digital tool. Together with Milk Interactive, the developers of the Weltformat app, the studio has enhanced the festival application to turn the public space into a festival poster and complete the printed placard with typography. Maximage presented the project within the framework of an exhibition.

Read more:
«Framed reality» by Jonas Berthod, article for Weltformat published in Poster Tribune 11, 2019

Project

Weltformat – Edition 2019

Type

Identities, Digital

Development

Milk Interactive

Year

2019

Location

Lucern

Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
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Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Project

Arsenic – Campaigns

Type

Posters

Client

Fondation Arsenic

Director

Patrick de Rham

Team

Ana-Belen Torreblanca

Year

2016–Present

Location

Lausanne

Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
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Since 2011, Marietta Eugster and Maximage have been working with publisher Andreas Koller to revamp and redesign the visual identity of Zurich-based art book publishers Edition Patrick Frey.
The new distribution and presentation strategy aims to combine the experimental graphic character of the design with the functional demands of a digital tool of this kind, thereby making the books, catalogues, magazines, posters, print and digital media output of Edition Patrick Frey available to a large audience.
The barcode is a distinctive and recurring element in the design of the visual identity. It’s a technical detail that plays an important role in the book trade and in book distribution, because the ISBN represents the digital information about a book. The award-winning work employs colour coding and barcodes as a humorous and playful stylistic resource but also one that structures and shapes different formats, such as posters or a magazine featuring contributions by artists. These design tools, which draw heavily on the technical aspect of printing and production, reveal the importance the designers attach to proximity to the book as object.

Awarded by the “Swiss Design Awards 2014”.

Project

Edition Patrick Frey

Type

Books, Identities, Posters

Client

Edition Patrick Frey

Editors

Patrick Frey, Andreas Koller

Collaborators

Marietta Eugster, Andreas Koller

Year

2011–Present

Location

Zurich

Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
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A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.

Project

Les Urbaines – Edition 2015

Type

Identities, Posters

Client

Fondation Les Urbaines

Director

Patrick de Rham

Photography

Nelly Rodriguez, David Wohlshlag, Greg Clément

Team

Ana-Belen Torreblanca, Thibault Brevet, Thomas Petit

Year

2012–2015

Location

Lausanne

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