Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and London.

Maximage offers a large area of expertise ranging from editorial design to visual identity and typography to color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Centre d’art scénique contemporain. Its in-house typeface, Programme, is available as a full font family at Optimo Type Foundry.

Parallel to their commission work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library. The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2013 the studio had the honour of conceiving the catalogue for the Most Beautiful Swiss books, a prestigious prize initiated in 1943 by Jan Tschichold.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Founder)
Julien Tavelli (Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

Capital House
42 Weston St
UK-SE 13QD London
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Awards

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2018

Moravká Galerie, Brno (CZ)

2017

Museum für Gestaltung, Zurich (CH)

2017

Tallin Art Hall, Tallinn (EE)

2016

Cooper Union, New York (US)

2016

Umlaut, London (UK)

2015

Museum für Gestaltung, Zurich (CH)

2014

Station, Beirut (LB)

2014

Archiv, Zurich (CH)

2014

Samson Paper Gallery, Seoul (KR)

2014

Weltformat 14 Plakatfestival, Lucern (CH)

2014

Istituto svizzero di Roma, Rome (IT)

2013

Galerie Kamm, Berlin (DE)

2013

Marbriers 4, Geneva (CH)

2013

G/P Gallery, Tokyo (JP)

2012

Museum für Gestaltung, Zurich (CH)

2011

Festival international de l’affiche, Chaumont (FR)

2011

Centre d’art contemporain, Geneva (CH)

2010

Milieu Galerie, Bern (CH)

2010

Massachusetts Institute of Technology, Boston (US)

2009

China International Poster Biennal, Shanghai (CN)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

2008

Designhuis, Eindhoven (NL)

Lectures

2018

International Biennal of Graphic Design, Brno (CZ)

2018

Museum für Gestaltung, Zurich (CH)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Centre Culturel Suisse, Paris (FR)

2015

Gerrit Rietveld Academy, Amsterdam (NL)

2014

Sitterwerk Kunstbibliothek, St. Gallen (CH)

2014

Grafill, Oslo (NO)

2014

Zürcher Hochschule der Künste, Zurich (CH)

2014

Station, Beirut (LB)

2013

Museum Angewandte Kunst, Frankfurt am Main (DE)

2013

Festival international de l’affiche, Chaumont (FR)

2012

École nationale supérieure des beaux-arts, Lyon (FR)

2011

Amsterdam Art Book Fair, Amsterdam (NL)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

Workshops

2018

Hochschule für Grafik und Buchkunst, Leipzig (DE)

2018

École européenne supérieure d’art de Bretagne, Rennes (FR)

2018

Gerrit Rietveld Academy, Amsterdam (NL)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Istituto Svizzero di Roma, Milan (IT)

2015

Zürcher Hochschule der Künste, Zurich (CH)

2015

Station, Beirut (LB)

2014

Power Station of Arts, Shanghai (CN)

2012

Swissnex, San Francisco (US)

2010

Staatliche Hochschule für Gestaltung, Karlsruhe (DE)

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne (CH)

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma (IT)

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne (CH)

Employment

There are currently no vacancies for interns or freelancers.
Any open position will be communicated here and/or on social networks.

Credits

Photographic Reproduction by Daniel Aires
Website by Tristan Bagot
Typeface by Alexis Hominal
© 2019, All rights reserved by Maximage and the authors.

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Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
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Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
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Since 2011, Marietta Eugster and Maximage have been working with publisher Andreas Koller to revamp and redesign the visual identity of Zurich-based art book publishers Edition Patrick Frey.
The new distribution and presentation strategy aims to combine the experimental graphic character of the design with the functional demands of a digital tool of this kind, thereby making the books, catalogues, magazines, posters, print and digital media output of Edition Patrick Frey available to a large audience.
The barcode is a distinctive and recurring element in the design of the visual identity. It’s a technical detail that plays an important role in the book trade and in book distribution, because the ISBN represents the digital information about a book. The award-winning work employs colour coding and barcodes as a humorous and playful stylistic resource but also one that structures and shapes different formats, such as posters or a magazine featuring contributions by artists. These design tools, which draw heavily on the technical aspect of printing and production, reveal the importance the designers attach to proximity to the book as object.

Awarded by the “Swiss Design Awards 2014”.

Project

Edition Patrick Frey

Type

Books, Identities, Posters

Client

Edition Patrick Frey

Editors

Patrick Frey, Andreas Koller

Collaborator

Marietta Eugster, Andreas Koller

Year

2011–Present

Location

Zurich

Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
Les Urbaines – Edition 2015 - © Maximage
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A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.

Project

Les Urbaines – Edition 2015

Type

Visual Identities, Posters

Client

Fondation Les Urbaines

Director

Patrick de Rham

Photography

Nelly Rodriguez, David Wohlshlag, Greg Clément

Team

Ana-Belen Torreblanca, Thibault Brevet, Thomas Petit

Year

2012–2015

Location

Lausanne

The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
The Most Beautiful Swiss Books 2013 - © Maximage
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For the annual roundup of the crème de la crème of books published in Switzerland, Maximage took the idea of the test print to its extreme by subjecting various pages of the book to continuously changing parameters. The result is highly varied—for example, using CMYK and Sixplex printing, matte varnish or no varnish, etc. The various treatments and methods are intermixed with different screening criterions. Particularly attractive to those in the industry, such as designers, printers and lithographers, it will also appeal to students and anyone who appreciates visually strong books that are conceptually sophisticated at the same time.

Project

The Most Beautiful Swiss Books 2013

Type

Books

Clients

Federal Office of Culture

Editor

Anisha Imhasly

Authors

Tan Wälchli, Manuel Krebs, David Bennewith, Sara De Bondt, Kurt Eckert, Markus Schmutz

Colaborator

Andres Koller

Colour Separation

Maximage and Franz Sigg

Printing

Druckerei Odermatt AG, Dallenwill

Year

2014

Location

Bern

Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Close

A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.

Project

Les Urbaines – Edition 2014

Type

Visual Identities, Posters

Client

Fondation Les Urbaines

Director

Patrick de Rham

Photography

Nelly Rodriguez, David Wohlschlag, Greg Clément

Team

Ana-Belen Torreblanca, Thibault Brevet, Nabila Alegre

Year

2012–2015

Location

Lausanne

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