A virtual exhibition created collectively with all finalists of the 2021 Swiss Design Awards.

For its 2021 edition, the Swiss Design Awards’ website works as a virtual exhibition which has been co-created alongside all the finalists. As the sanitary crisis didn’t offer the guarantee to held an event that year, we believed this was an opportunity not to replace what can’t happen physically, but to finally invent new forms of exhibiting using online tools, exploring what a digital show can be: not only in its aesthetics, but also in the way it is created – collectively.

Each finalist created a custom space with red metaballs to exhibit their work. Printed and digital medias playfully interact with blobby aesthetics oscillating between 2D and 3D worlds. A teasing campaign with social media assets accompanies the website’s launch.

For 2019’s festival edition on Tools & Rules and the festival poster, Maximage have created a digital tool. Together with Milk Interactive, the developers of the Weltformat app, the studio has enhanced the festival application to turn the public space into a festival poster and complete the printed placard with typography. Maximage presented the project within the framework of an exhibition.

Read more:
«Framed reality» by Jonas Berthod, article for Weltformat published in Poster Tribune 11, 2019

Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.