Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.

Limited edition furniture identity

Created in 2012 by two self-taught artists, the Ateliers J&J is a furniture design and a manufacturing business. Craft and self-financed, the Ateliers J&J is made up of a production unit combining carpentry and ironwork. The production is entirely produced in their workshop in Brussels and ensures expertise and quality. The different ranges using their favorite materials such as wood and metal are aesthetic, durable and accessible. For Ateliers J&J, Maximage designed the logotype, posters and other ephemera.

Club culture and border-smashing strategies

Lhaga Koondhor, a cultural provocateur, curates the Apocalyptic Fantasies club nights in China and around the world, combining different social worlds and sub-cultures under one roof with an emphasis on amazing music. Maximage designed various custom typefaces alongside flyers and videos to promote the events.