Maximage
Close

Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and Paris.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Studio
7 Rue Robert et Sonia Delaunay
F-75011 Paris

Awards

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2020

Helmaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2019

Haute école d'art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internship.
Any open position will be communicated here and/or on social networks.

Follow us

Newsletter

Instagram
@maximage societe suisse
@colorlibrary.ch
@maxitype com

Twitter
@maxitype com

Photographic reproductions by Daniel Aires. Coding by Tristan Bagot.
Typeface by Alexis Hominal.
© 2020, All rights reserved by Maximage and the authors.

Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Les Urbaines – Edition 2014 - © Maximage
Close

A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.

Project

Les Urbaines – Edition 2014

Type

Identities, Posters

Client

Fondation Les Urbaines

Director

Patrick de Rham

Photography

Nelly Rodriguez, David Wohlschlag, Greg Clément

Team

Ana-Belen Torreblanca, Thibault Brevet, Nabila Alegre

Year

2012–2015

Location

Lausanne

Color Library – Automated Color Separation - © Maximage
Color Library – Automated Color Separation - © Maximage
Color Library – Automated Color Separation - © Maximage
Color Library – Automated Color Separation - © Maximage
Close

Color Library is a database of color profiles for artists, designers, photographers, and printers

Color Library is a database of color profiles for artists, designers, photographers, and printers. It aims to widen the possibilities of color printing, and reflects on our contemporary perception of color as it is shaped by the recent developments in print production. The platform offers a large variety of color combinations, from basic colors to metallics, neons, and pastels. With Color Library, your images can easily be printed in offset, flexography, silkscreen, risograph or any other printing technology that uses spot colors.
Color Library was initiated during a workshop held at ECAL/University of Art and Design Lausanne with Franz Sigg (RIT/Rochester Institute of Technology) and Maximage. Originally developed for experimental purposes, the project was extended in order to create an online platform for development and distribution. Color Library is a registered non-profit organization, all income is reinvested in research and development.
Color Library is part of the research project Workflow (2014–2018), an inquiry in printing technologies, carried out at ECAL/University of Art and Design Lausanne by David Keshavjee, Guy Meldem, Tatiana Rihs, Julien Tavelli, and supported by the HES-SO/University of Applied Sciences and Arts Western Switzerland.

Project

Color Library – Automated Color Separation

Type

Research and Development

Authors

Guy Meldem, David Keshavjee, Julien Tavelli

Photography

Shirana Shahbazi

Team

Maxime Schoeni, Chi-Long Trieu, Daniel Haettenschwiller

Year

2018–Present

Location

Lausanne

Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Close

A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.

Project

Les Urbaines – Edition 2013

Type

Visual Identities, Posters, Web and Digital

Client

Fondation Les Urbaines

Director

Patrick de Rham

Photography

Nelly Rodriguez, David Wohlschlag, Greg Clément

Team

Ana-Belen Torreblanca, Thibault Brevet

Year

2012–2015

Location

Lausanne

Les Urbaines – Edition 2012 - © Maximage
Les Urbaines – Edition 2012 - © Maximage
Les Urbaines – Edition 2012 - © Maximage
Les Urbaines – Edition 2012 - © Maximage
Les Urbaines – Edition 2012 - © Maximage
Les Urbaines – Edition 2012 - © Maximage
Les Urbaines – Edition 2012 - © Maximage
Les Urbaines – Edition 2012 - © Maximage
Les Urbaines – Edition 2012 - © Maximage
Close

A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.

Project

Les Urbaines – Edition 2012

Type

Identities, Posters

Client

Fondation Les Urbaines

Director

Patrick de Rham

Photography

Nelly Rodriguez, David Wohlschlag, Greg Clément

Team

Ana-Belen Torreblanca, Thibault Brevet

Year

2012–2015

Location

Lausanne

Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Experience in Offset Printing - © Maximage
Close

Experience in Offset Printing

In collaboration with artists, Maximage has been deconstructing the offset printing technology by combining high and low tech. Offset printing is now typically based on the “computer to plate” process, whereby the printing plates are generated directly on the basis of the draft in the computer. Maximage is taking a hands-on approach to the printing plates: they combine computer drafts with manual interventions straight on the printing plate where they use chemical developers, engraving, photo compositions or heat marking. The contrast between digital technology and analog intervention gives rise to a singular language. Since no step in the drafting process could be reversed, chance played a decisive role. They greatly benefit from their research on manual printing processes and play skilfully with the contrast between the precision of the draft on the computer and the crudeness of manual intervention.

Awarded by the “Swiss Design Awards 2011”.

Project

Experience in Offset Printing

Type

Books, Posters

Authors

Jean-Michel Wicker, Philippe Därendinger

Year

2008–2013

Location

Various

Contact us
Email

Follow us
Instagram

Newsletter

You are using an outdated browser.
Please upgrade your browser to improve your experience.