Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and London.

Maximage offers a large area of expertise ranging from editorial design to visual identity and typography to color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Centre d’art scénique contemporain. Its in-house typeface, Programme, is available as a full font family at Optimo Type Foundry.

Parallel to their commission work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library. The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2013 the studio had the honour of conceiving the catalogue for the Most Beautiful Swiss books, a prestigious prize initiated in 1943 by Jan Tschichold.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Founder)
Julien Tavelli (Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

Capital House
42 Weston St
UK-SE 13QD London
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Awards

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2018

Moravká Galerie, Brno (CZ)

2017

Museum für Gestaltung, Zurich (CH)

2017

Tallin Art Hall, Tallinn (EE)

2016

Cooper Union, New York (US)

2016

Umlaut, London (UK)

2015

Museum für Gestaltung, Zurich (CH)

2014

Station, Beirut (LB)

2014

Archiv, Zurich (CH)

2014

Samson Paper Gallery, Seoul (KR)

2014

Weltformat 14 Plakatfestival, Lucern (CH)

2014

Istituto svizzero di Roma, Rome (IT)

2013

Galerie Kamm, Berlin (DE)

2013

Marbriers 4, Geneva (CH)

2013

G/P Gallery, Tokyo (JP)

2012

Museum für Gestaltung, Zurich (CH)

2011

Festival international de l’affiche, Chaumont (FR)

2011

Centre d’art contemporain, Geneva (CH)

2010

Milieu Galerie, Bern (CH)

2010

Massachusetts Institute of Technology, Boston (US)

2009

China International Poster Biennal, Shanghai (CN)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

2008

Designhuis, Eindhoven (NL)

Lectures

2018

International Biennal of Graphic Design, Brno (CZ)

2018

Museum für Gestaltung, Zurich (CH)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Centre Culturel Suisse, Paris (FR)

2015

Gerrit Rietveld Academy, Amsterdam (NL)

2014

Sitterwerk Kunstbibliothek, St. Gallen (CH)

2014

Grafill, Oslo (NO)

2014

Zürcher Hochschule der Künste, Zurich (CH)

2014

Station, Beirut (LB)

2013

Museum Angewandte Kunst, Frankfurt am Main (DE)

2013

Festival international de l’affiche, Chaumont (FR)

2012

École nationale supérieure des beaux-arts, Lyon (FR)

2011

Amsterdam Art Book Fair, Amsterdam (NL)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

Workshops

2018

Hochschule für Grafik und Buchkunst, Leipzig (DE)

2018

École européenne supérieure d’art de Bretagne, Rennes (FR)

2018

Gerrit Rietveld Academy, Amsterdam (NL)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Istituto Svizzero di Roma, Milan (IT)

2015

Zürcher Hochschule der Künste, Zurich (CH)

2015

Station, Beirut (LB)

2014

Power Station of Arts, Shanghai (CN)

2012

Swissnex, San Francisco (US)

2010

Staatliche Hochschule für Gestaltung, Karlsruhe (DE)

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne (CH)

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma (IT)

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne (CH)

Employment

There are currently no vacancies for interns or freelancers.
Any open position will be communicated here and/or on social networks.

Credits

Photographic Reproduction by Daniel Aires
Website by Tristan Bagot
Typeface by Alexis Hominal
© 2019, All rights reserved by Maximage and the authors.

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Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
Typeface as Program - © Maximage
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Typography and exercises in scripting

The project began with a simple question: is there such thing as a computer program capable of taking over the routine tasks of letter design? This issue, both artistic and digital, led the professors and the students of the Masters in Art Direction of the ECAL to imagine exchanges back and forth between digital type specifications and the actual shape of letters. They went into more general questions about the groups of shapes that make up our letters—stems, curves, and serifs—asking themselves how they could possibly simplify and further amalgamate these groups of shapes that monopolize the energy of schoolchildren, illustrators, and type designers alike. Calligraphy and hand-drawn letters comprise series of strokes and curves; mechanical typography does too, through the engraving process of punches and counter-punches. Digital typography, however, dematerializes this operation, leaving the choice of formal references open-ended. Does that mean novel forms of design could evolve through manipulating fonts' algorithmic data?
Several small scripting programs were developed and tested by the students during a series of workshops. From a set of typography experiments based on these simple scripts, Maximage designed a text typeface that is featured in this book and displays the characteristics of the tool that generated it. As an extension to this concept, mobile wooden characters were made as a materialization of a graphic application arising from scripting techniques; this enabled play with typographic equipment, hand setting, spaces, and printing. The intention of building project-specific, sometimes unstable tools was to be part of a quest for unity within a graphic project the initial design and production stages of which were characterized by the same approach: extending the scope of the typographic game.

Awarded by the “Swiss Design Awards 2009”.

Project

Typeface As Program

Type

Books

Client

JRP|Ringier, ECAL/University of Art and Design Lausanne

Directors

Lionel Bovier, Pierre Keller

Editor

François Rappo

Authors

Peter Bilak, Dimitri Bruni, David Keshavjee, Jürg Lehni, Erik Spiekermann, Julien Tavelli

Year

2011

Location

Zurich, Lausanne

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