Maximage
Close

Maximage is an award-winning design studio based in Switzerland.
It offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center.

Parallel to its work, Maximage offers numerous workshops and lectures at Swiss and international universities. Members of the studio regularly teach at HEAD in Geneva, ZHDK in Zurich, as well as ECAL in Lausanne, where they conducted a research project on printing technologies, which resulted in the creation of Color Library. Maximage also manages the type design platform Maxitype that offers retail and bespoke typefaces and encourages research and development in typography.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Maximage | Maxitype Sàrl
Rue Fendt 10
1201 Genève
Switzerland

Awards

2026

2nd Prize, Swiss Banknotes Competition (10th Series)

2024

1st Prize, International Poster Competition (INTL)

2025

The Most Beautiful Swiss books

2024

International Typographic Awards (ISTD)

2022

100 Beste Plakate

2022

INTL, International Poster Competition

2021

100 Beste Plakate

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Lectures

2023

Princeton University, New Jersey

2023

REDO, Prishtina

2023

Further Reading, Fachhochschule Potsdam

2022

Master Type Design ECAL, Lausanne

2022

Université Paris 8 Vincennes – Saint-Denis, Paris

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Exhibitions

2022

Ravisius Textor, Nevers

2020

Helmhaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d’art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

Follow us

Newsletter

Instagram

Coding by Tristan Bagot. Photographic reproductions by Daniel Aires.
Typeface by Alexis Hominal. © 2020–2023, All rights reserved by Maxitype Sàrl and the authors.

Maximage is an award-winning design studio based in Switzerland.
We create visual identities, books, posters, typefaces, digital solutions, and artworks.
Our recent commissions include a book on Lee ‘Scratch’ Perry, and a design proposal for the new series of Swiss banknotes.
Discover our latest typefaces at Maxitype.com

Get in touch

Home - © Maximage
Home - © Maximage
New Swiss Banknotes – Design Competition
Home - © Maximage
Home - © Maximage
Lee Scratch Perry – Black Ark
Home - © Maximage
Home - © Maximage
Louis Vuitton – Tambour
Home - © Maximage
Home - © Maximage
Raphael Hefti – Salutary Failures
Home - © Maximage
Home - © Maximage
Swiss Design Awards 2021
Home - © Maximage
Home - © Maximage
Nike – Better is Temporary
Home - © Maximage
Home - © Maximage
Palace Product Descriptions – The Selected Archive
Home - © Maximage
Home - © Maximage
Emilie Ding – DRY
Home - © Maximage
Home - © Maximage
MODELO – Maxitype
Home - © Maximage
Home - © Maximage
Weltformat – Edition 2019
Home - © Maximage
Home - © Maximage
Mihai Barabancea – Falling on Blades
Home - © Maximage
Home - © Maximage
Catherine Ceresole – Beauty Lies in the Eye
Home - © Maximage
Home - © Maximage
Arsenic – Campaigns
Home - © Maximage
Home - © Maximage
Color Library – Research into Color Reproduction and Printing
Home - © Maximage
Home - © Maximage
Arsenic – Centre d’art scénique contemporain
Home - © Maximage
Home - © Maximage
Atrocity Exhibition Archive Paradoxe
Home - © Maximage
Home - © Maximage
Études A/W 19-20
Home - © Maximage
Home - © Maximage
Some Haunted Spaces in Singapore
Home - © Maximage
Home - © Maximage
Larytta – Jura
Home - © Maximage
Home - © Maximage
Edition Patrick Frey
Home - © Maximage
Home - © Maximage
Edition Patrick Frey – Catalogs
Home - © Maximage
Home - © Maximage
Valentin Carron – Do ré mi fa sol la si do
Home - © Maximage
Home - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess
Home - © Maximage
Home - © Maximage
Les Urbaines – Edition 2015
Home - © Maximage
Home - © Maximage
Marlie Mul – Cancelled
Home - © Maximage
Home - © Maximage
Jean-Michel Wicker – #picturebook1
Home - © Maximage
Home - © Maximage
Ateliers J&J
Home - © Maximage
Home - © Maximage
Asian Eyez – Apocalyptic Fantasies
Home - © Maximage
Home - © Maximage
Maximage Color Combinations
Home - © Maximage
Home - © Maximage
Maximage Formula Guide
Home - © Maximage
Home - © Maximage
Maximage Raster Guide
Home - © Maximage
Home - © Maximage
The Most Beautiful Swiss Books 2013
Home - © Maximage
Home - © Maximage
Les Urbaines – Edition 2014
Home - © Maximage
Home - © Maximage
Color Library – Automated Color Separation
Home - © Maximage
Home - © Maximage
Tobias Kaspar – Rehab
Home - © Maximage
Home - © Maximage
Adrien Missika – Botanica
Home - © Maximage
Home - © Maximage
Cattedrale – Istituto Svizzero di Roma
Home - © Maximage
Home - © Maximage
Chandigarh Furniture
Home - © Maximage
Home - © Maximage
Lace Curtain
Home - © Maximage
Home - © Maximage
Les Urbaines – Edition 2013
Home - © Maximage
Home - © Maximage
FUZI UV TPK – Flash Tattoo Collection
Home - © Maximage
Home - © Maximage
FUZI UV TPK – Ma Ligne
Home - © Maximage
Home - © Maximage
London Design Biennale 2016
Home - © Maximage
Home - © Maximage
Les Urbaines – Edition 2012
Home - © Maximage
Home - © Maximage
Experimental Studies in Offset Printing
Home - © Maximage
Home - © Maximage
Études – Explicit Graphics
Home - © Maximage
Home - © Maximage
Programme Family – Optimo.ch
Home - © Maximage
Home - © Maximage
Typeface as Program
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
New Swiss Banknotes – Design Competition - © Maximage
Close

Our proposal for the new Swiss banknote series, “Switzerland as Ecosystem”, was awarded second prize by the Swiss National Bank (SNB). The concept celebrates the richness and diversity of Switzerland’s natural environment through a unifying theme: the ecosystem.
From mountain streams to alluvial meadows, each ecosystem is defined by the dynamic interaction between living organisms and their environment. This holistic approach reveals the ecological networks that connect the Swiss landscape, from Alpine peaks to lowland plains, while highlighting contemporary issues such as biodiversity conservation and the impact of human activities.

The banknote design offers both an intuitive and analytical reading of Switzerland. Each ecosystem is represented through one of its key components: Light, Fauna, Flora, Water, Minerals, and Air. The reverse side adopts a cartographic approach, combining a detailed map of Switzerland with specific data for each denomination, including temperature, population density, vegetation cover, river systems, geology, and hertzian waves. Together, the six banknotes form a complete map of Switzerland at a scale of 1:1,500,000, creating a miniature Swiss atlas.

Security features are fully integrated into the design. Holograms (B) and security windows (A) enhance protection, while the watermark (F) visualizes altitude and the see-through register (E) reinterprets the Swiss cross. A millimetre scale (C) printed along the edges allows the notes to function as a ruler. Like the Swiss Army Knife, these banknotes become multifunctional objects.

Project

Design Competition for the 10th Series of Swiss Banknotes

Type

Security Design

Client

Swiss National Bank (SNB)

Team

Julien Tavelli
David Keshavjee
Daniel Haettenschwiller
Marietta Eugster
Clément Rouzaud
Giliane Cachin
Guy Meldem

Motion

Matej Martinec
Nathan Meyer

Year

2026

Location

Bern

Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Lee Scratch Perry – Black Ark - © Maximage
Close

The point of departure for the book «Black Ark» with Lee “Scratch” Perry (1936–2021), a Jamaican musical and visual artist who was based in Switzerland, is a detailed inventory of photographs and writings (Spring 2021) from the Black Ark Studios in Kingston, Jamaica, where Lee produced his music from 1973 on. He was a seminal pioneer of dub, an electronic subgenre of reggae that uses sampling, looping, remixing, reverb and echoes to create new songs as well as rework and appropriate pre-recorded songs and tracks.

Black Ark Studios was one of the cradles of dub. It’s also where Lee “Scratch” Perry’s musical approach found an enduring visual counterpart in the form of continuously evolving mural paintings and drawings as well as shape-shifting assemblages of records, instruments, found objects, posters, newspaper and magazine clippings, and appropriated books. The artworks form actual layers upon layers that are rhizomatically intertwined with the studio building itself as well as with the furniture inside—and with Perry’s biography and persona.

Perry created his very own, dense and eclectic world—a world that is documented in «Black Ark», before it disappears for good: the premises have recently been sold. «Black Ark» which reflects the rhythm and layering effects of collage both in its content and the materials used to craft the book. Perry was involved in the conception of the book in its early stages. It also interweaves various media and chronologies. The new photographs of the Black Ark Studios will be juxtaposed with stills from old documentaries and archival photos.

The idea of a “house” serves as both a working hypothesis and a metaphor. It will be the starting point and endpoint of various thematic strands, both visual and textual: for example, the book will explore the Black Ark as a “spiritual yard” in the context of African diaspora, as well as looking into archeomusicological aspects. Furthermore, extended captions by Perry’s biographer will provide the backdrop for a kaleidoscopic panorama of Perry’s eclectic and ingenious work.

Project

Black Ark – Lee Scratch Perry

Type

Books

Client

Edition Patrick Frey
The Visual Estate of Lee Scratch Perry

Authors

Ishion Hutchinson, Kodwo Eshun, Lee Scratch Perry et Veerle Poupeye

Editor

Andreas Koller

Photography

Marc Asekhame

Year

2026

Location

Zurich

Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Close

Meticulously crafted, this book marks the 20th anniversary of Tambour, Louis Vuitton’s line of modern luxury watches. Launched in 2002, the first Tambour model became an instant classic, with its drum-shaped case, superb Swiss engineering and innovative, uncompromising aesthetic.

Featuring works from Gae Aulenti, Yayoi Kusama, Takashi Murakami, Christopher Nemeth, Jake and Dinos Chapman, and Virgil Abloh. With pictures from Annie Leibovitz, Jean Larivière, Paolo Roversi, Eric Maillet, Martin Parr, Guido Mocafico, Erwan Frotin, David Sims, Jacob Sutton, Kenta Cobayashi, Jean-Vincent Simonet, Bruno Aveillan, Piotr Stoklosa, Daniel Jackson and and an exclusive photographic series of the Tambour watch collection by Maxime Guyon.

Essays by journalist and luxury watch expert Fabienne Reybaud explore the creative origins of the Tambour design and the history of Louis Vuitton watches, along with the precision work of the Geneva watchmakers behind the brand’s reputation for excellence. A catalogue raisonné of Tambour models and insights from leading watch connoisseurs make this a useful resource for collectors. This is a visually striking and luxuriously crafted book, illustrated with custom photography and many never-before-seen images from the Louis Vuitton archives. With more than 400 illustrations, this book is a beautiful object in its own right, for all lovers of luxury accessories and the Louis Vuitton lifestyle.

Project

Louis Vuitton – Tambour

Type

Books

Client

Louis Vuitton Malletier, Thames & Hudson

Author

Fabienne Reybaud

Editor

Anthony Vessot, Adélia Sabatini

Photography

Maxime Guyon

Production

Susanna Ingram

Year

2022

Location

Paris, Geneva, London

Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Raphael Hefti – Salutary Failures - © Maximage
Close

The first comprehensive monograph on the work of Swiss artist Raphael Hefti is published on the occasion of his major solo exhibition in 2020 at Kunsthalle Basel. With a career spanning over a decade, Hefti is celebrated for upending and disrupting—seemingly ordinary—industrial and post-industrial processes. Hefti’s intimate encounters with materials take form in colossal sculptures, performances that (at times) flirt with the brink of disaster, and sprawling public interventions. Often operating under the light of Murphy’s Law, he unveils everyday things so well hidden in plain sight (and turns the principles of minimalism on their head).

This richly illustrated volume captures the artist‘s complete body of work through his process of making in factories across Europe to their installation in museums and galleries. With contributions from a diverse cast of authors—a philosopher, a science-fiction writer, and an art historian among others—Hefti’s material transformations come to life in saturated words and images that tell stories of error, risk and wonder (from the scale of the particle to the universe at large).

Every copy of this book is unique. The distribution of pigments is the result of their manipulation during screen printing, and no two covers are alike. Printed by the artist and Maximage in collaboration with Atelier für Siebdruck, Lorenz Boegli, Müntschemier, CH.

Project

Raphael Hefti – Salutary Failures

Type

Books, Posters

Client

Kunsthalle Basel, Lenz Press

Director

Elena Filipovic

Editor

Fabian Schöneich

Authors

Carina Bukuts, Adam Jasper, Nora N. Khan, Dieter Roelstraete, Fabian Schöneich, Carmen Van Pamel, Elena Filipovic and Raphael Hefti

Photography

Marc Asekhame, Various

Year

2021

Location

Basel

Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Swiss Design Awards 2021 - © Maximage
Close

A virtual exhibition created collectively with all finalists of the 2021 Swiss Design Awards.

For its 2021 edition, the Swiss Design Awards’ website works as a virtual exhibition which has been co-created alongside all the finalists. As the sanitary crisis didn’t offer the guarantee to held an event that year, we believed this was an opportunity not to replace what can’t happen physically, but to finally invent new forms of exhibiting using online tools, exploring what a digital show can be: not only in its aesthetics, but also in the way it is created – collectively.

Each finalist created a custom space with red metaballs to exhibit their work. Printed and digital medias playfully interact with blobby aesthetics oscillating between 2D and 3D worlds. A teasing campaign with social media assets accompanies the website’s launch.

Project

Swiss Design Awards 2021

Type

Identities, Digital, Posters

Client

Federal Office of Culture

Director

Anna Niederhäuser

Team

Dual Room, DVTK

Collaborators

Marie-France Lombardo, Lucas Uhlmann, Mathieu Musy, Clara Chavan

Year

2021

Location

Basel

Contact us
Email

Follow us
Instagram

Newsletter

You are using an outdated browser.
Please upgrade your browser to improve your experience.