Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and London.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the founders of the studio were awarded the Jan-Tschichold Prize.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Founder)
Julien Tavelli (Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

Studio
7 Rue Robert et Sonia Delaunay
F-75011 Paris

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Awards

2020

Jan-Tschichold Award

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2020

Helmaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2019

Haute école d'art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not be able to respond to emails regarding internship.
Any open position will be communicated here and/or on social networks.

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@maximage societe suisse
@colorlibrary.ch
@maxitype com

Twitter
@maxitype com

Photographic reproductions by Daniel Aires. Coding by Tristan Bagot. Typeface by Alexis Hominal.
© 2020, All rights reserved by Maximage and the authors.

Maximage is a Swiss design studio with offices in Geneva, Zurich and Paris.
We create visual identities, digital solutions, books, posters, typefaces and artworks.

Get in touch

Download MODELO Free Typeface on www.maxitype.com

Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
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In 1979 Catherine Ceresole and her husband Nicolas moved to New York, where he was to begin training as an audio engineer. In truth, however, the couple went there because they were captivated by the city’s underground music scene. They soon became friendly with a number of musicians who Catherine began to photograph at concerts and in intimate settings. The result was a unique photographic documentary of the New York punk, no-wave and avant-garde music scene during its heyday. With her keen eye for dramatic moments, she captured them all on film: Sonic Youth, Lydia Lunch, Glenn Branca, Arto Lindsay, Christian Marclay, the Beastie Boys and many others. After they returned to Switzerland, Catherine Ceresole continued to photograph musicians and their bands—with an unfailing ear and keen eye. The book is a visual music history of the last decades, presenting the work of this unique photographer to a broad public for the first time.

Project

Catherine Ceresole – Beauty Lies in the Eye

Type

Books

Client

Edition Patrick Frey

Editors

Patrick Frey, Martin Jäggi

Authors

Rhys Chatham, Alan Licht, Lee Ronaldo, Thurston Moore, Christian Marclay, Mark Cunningham, Emmanuel Grandjean, Catherine Ceresole, Francis Baudevin, Nicolas Ceresole

Photography

Catherine Ceresole

Year

2013

Location

Zurich

Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
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Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Project

Arsenic – Campaigns

Type

Posters

Client

Fondation Arsenic

Director

Patrick de Rham

Team

Ana-Belen Torreblanca

Year

2016–Present

Location

Lausanne

Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
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A research project into color reproduction and printing

A collectible volume for graphic designers and creative entrepreneurs, this book is dedicated to “Color Library,” one of the most discussed projects in the field of graphic design of the last few years. An investigation into color reproduction and printing, “Color Library” is a tool for artists, designers, photographers, and printers. It aims to widen the possibilities of color printing, and reflects on our contemporary perception of color as it is shaped by the recent developments in print production.
Edited by Maximage, the publication documents the different chromatic and technical possibilities offered by “Color Library” through the use of different kinds of papers (coated and uncoated), and offers a wide variety of color combinations, from basic colors through metallic, neon, and pastel. It includes photographs by Zurich-based photographer Shirana Shahbazi printed in spot color, essays by Emily King and Manon Bruet describing the context of the project and its ambitions, as well as an essay by Franz Sigg on the evolution and standardization of print. An appendix allows an in-depth understanding of the “Color Library” color combinations.

Awarded by the “Most Beautiful Swiss Books 2017”.

Project

Color Library – Research into Color Reproduction and Printing

Type

Books

Clients

JRP|Ringier, ECAL/University of Art and Design Lausanne

Directors

Clément Dirié, Alexis Georgacopoulos

Editors

David Keshavjee, Guy Meldem, Julien Tavelli

Authors

Manon Bruet, Emily King, Shirana Shahbazi, Franz Sigg

Photography

Shirana Shahbazi

Year

2018

Location

Zurich, Lausanne

Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Close

Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Project

Arsenic – Centre d’art scénique contemporain

Type

Identities, Websites, Typefaces

Client

Fondation Arsenic

Director

Patrick de Rham

Team

Maxime Schoeni, Ana-Belen Torreblanca

Year

2016–Present

Location

Lausanne

Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
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A guide for J. G. Ballard’s novel, The Atrocity Exhibition

This book is designed in the style of a guide for The Atrocity Exhibition, the novel published in 1969 in which James Graham Ballard deploys a singular space where juxtapose a “concrete area”, a “exhibition hall”, a “picture (board)-sculpture”, a “street of Saigon”, etc. Atrocity Exhibition Archive Paradoxe is between human sciences and science fiction, between history of art and medicine. A plural iconography leans on the incredible collection of documents of Maison d'Ailleurs, which includes in particular periodicals going from 20s pulps to the 60's independant magazines. With works by J.G. Ballard, Francis Baudevin, Stéphane Dafflon, Philippe Decrauzat, Jeremy Deller, Sylvie Fleury, Scott King, Adam McEwen, No Picture Available.

Awarded by the “Most Beautiful Swiss Books 2013”.

Project

Atrocity Exhibition Archive Paradoxe

Type

Books

Client

ECAL/University of Art and Design Lausanne

Director

Alexis Georgacopoulos

Editor

Julien Fronsacq

Authors

Stéphanie Moisdon, Julien Fronsacq, Andreas Hochuli, Gallien Déjean, Frédéric Jaccaud, Marc Atallah, Brigitte Aubry, Andreas Hochuli, Matthias Sohr.

Team

Benjamin Plantier

Year

2013

Location

Lausanne

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