Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and London.

Maximage offers a large area of expertise ranging from editorial design to visual identity and typography to color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Centre d’art scénique contemporain. Its in-house typeface, Programme, is available as a full font family at Optimo Type Foundry.

Parallel to their commission work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library. The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2013 the studio had the honour of conceiving the catalogue for the Most Beautiful Swiss books, a prestigious prize initiated in 1943 by Jan Tschichold.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Founder)
Julien Tavelli (Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

Capital House
42 Weston St
UK-SE 13QD London
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Awards

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2018

Moravká Galerie, Brno (CZ)

2017

Museum für Gestaltung, Zurich (CH)

2017

Tallin Art Hall, Tallinn (EE)

2016

Cooper Union, New York (US)

2016

Umlaut, London (UK)

2015

Museum für Gestaltung, Zurich (CH)

2014

Station, Beirut (LB)

2014

Archiv, Zurich (CH)

2014

Samson Paper Gallery, Seoul (KR)

2014

Weltformat 14 Plakatfestival, Lucern (CH)

2014

Istituto svizzero di Roma, Rome (IT)

2013

Galerie Kamm, Berlin (DE)

2013

Marbriers 4, Geneva (CH)

2013

G/P Gallery, Tokyo (JP)

2012

Museum für Gestaltung, Zurich (CH)

2011

Festival international de l’affiche, Chaumont (FR)

2011

Centre d’art contemporain, Geneva (CH)

2010

Milieu Galerie, Bern (CH)

2010

Massachusetts Institute of Technology, Boston (US)

2009

China International Poster Biennal, Shanghai (CN)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

2008

Designhuis, Eindhoven (NL)

Lectures

2018

International Biennal of Graphic Design, Brno (CZ)

2018

Museum für Gestaltung, Zurich (CH)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Centre Culturel Suisse, Paris (FR)

2015

Gerrit Rietveld Academy, Amsterdam (NL)

2014

Sitterwerk Kunstbibliothek, St. Gallen (CH)

2014

Grafill, Oslo (NO)

2014

Zürcher Hochschule der Künste, Zurich (CH)

2014

Station, Beirut (LB)

2013

Museum Angewandte Kunst, Frankfurt am Main (DE)

2013

Festival international de l’affiche, Chaumont (FR)

2012

École nationale supérieure des beaux-arts, Lyon (FR)

2011

Amsterdam Art Book Fair, Amsterdam (NL)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

Workshops

2018

Hochschule für Grafik und Buchkunst, Leipzig (DE)

2018

École européenne supérieure d’art de Bretagne, Rennes (FR)

2018

Gerrit Rietveld Academy, Amsterdam (NL)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Istituto Svizzero di Roma, Milan (IT)

2015

Zürcher Hochschule der Künste, Zurich (CH)

2015

Station, Beirut (LB)

2014

Power Station of Arts, Shanghai (CN)

2012

Swissnex, San Francisco (US)

2010

Staatliche Hochschule für Gestaltung, Karlsruhe (DE)

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne (CH)

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma (IT)

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne (CH)

Employment

There are currently no vacancies for interns or freelancers.
Any open position will be communicated here and/or on social networks.

Credits

Photographic Reproduction by Daniel Aires
Website by Tristan Bagot
Typeface by Alexis Hominal
© 2019, All rights reserved by Maximage and the authors.

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Maximage is a Swiss design studio with offices in Geneva, Zurich and London.
We create visual identities, websites, books, posters, typefaces and artworks.

Get in touch to discuss new projects.

Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
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In 1979 Catherine Ceresole and her husband Nicolas moved to New York, where he was to begin training as an audio engineer. In truth, however, the couple went there because they were captivated by the city’s underground music scene. They soon became friendly with a number of musicians who Catherine began to photograph at concerts and in intimate settings. The result was a unique photographic documentary of the New York punk, no-wave and avant-garde music scene during its heyday. With her keen eye for dramatic moments, she captured them all on film: Sonic Youth, Lydia Lunch, Glenn Branca, Arto Lindsay, Christian Marclay, the Beastie Boys and many others. After they returned to Switzerland, Catherine Ceresole continued to photograph musicians and their bands — with an unfailing ear and keen eye. The book is a visual music history of the last decades, presenting the work of this unique photographer to a broad public for the first time.

Project

Catherine Ceresole – Beauty Lies in the Eye

Type

Books

Client

Edition Patrick Frey

Editors

Patrick Frey, Martin Jäggi

Authors

Rhys Chatham, Alan Licht, Lee Ronaldo, Thurston Moore, Christian Marclay, Mark Cunningham, Emmanuel Grandjean, Catherine Ceresole, Francis Baudevin, Nicolas Ceresole

Photography

Catherine Ceresole

Year

2013

Location

Zurich

Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
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Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
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A research project into color reproduction and printing

A collectible volume for graphic designers and creative entrepreneurs, this book is dedicated to “Color Library,” one of the most discussed projects in the field of graphic design of the last few years. An investigation into color reproduction and printing, “Color Library” is a tool for artists, designers, photographers, and printers. It aims to widen the possibilities of color printing, and reflects on our contemporary perception of color as it is shaped by the recent developments in print production.
Edited by Maximage, the publication documents the different chromatic and technical possibilities offered by “Color Library” through the use of different kinds of papers (coated and uncoated), and offers a wide variety of color combinations, from basic colors through metallic, neon, and pastel. It includes photographs by Zurich-based photographer Shirana Shahbazi printed in spot color, essays by Emily King and Manon Bruet describing the context of the project and its ambitions, as well as an essay by Franz Sigg on the evolution and standardization of print. An appendix allows an in-depth understanding of the “Color Library” color combinations.

Awarded by the “Most Beautiful Swiss Books 2017”.

Project

Color Library – Research into Color Reproduction and Printing

Type

Books

Clients

JRP|Ringier, ECAL/University of Art and Design Lausanne

Directors

Clément Dirié, Alexis Georgacopoulos

Editors

David Keshavjee, Guy Meldem, Julien Tavelli

Authors

Manon Bruet, Emily King, Shirana Shahbazi, Franz Sigg

Photography

Shirana Shahbazi

Year

2018

Location

Zurich, Lausanne

Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
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Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Project

Arsenic – Centre d’art scénique contemporain

Type

Identities, Websites, Typefaces

Client

Fondation arsenic

Director

Patrick de Rham

Team

Maxime Schoeni, Ana-Belen Torreblanca

Year

2016–Present

Location

Lausanne

Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
Atrocity Exhibition Archive Paradoxe - © Maximage
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A guide for J. G. Ballard’s novel, The Atrocity Exhibition

This book is designed in the style of a guide for The Atrocity Exhibition, the novel published in 1969 in which James Graham Ballard deploys a singular space where juxtapose a “concrete area”, a “exhibition hall”, a “picture (board)-sculpture”, a “street of Saigon”, etc. Atrocity Exhibition Archive Paradoxe is between human sciences and science fiction, between history of art and medicine. A plural iconography leans on the incredible collection of documents of Maison d'Ailleurs, which includes in particular periodicals going from 20s pulps to the 60's independant magazines. With works by J.G. Ballard, Francis Baudevin, Stéphane Dafflon, Philippe Decrauzat, Jeremy Deller, Sylvie Fleury, Scott King, Adam McEwen, No Picture Available.

Awarded by the “Most Beautiful Swiss Books 2013”.

Project

Atrocity Exhibition Archive Paradoxe

Type

Books

Client

ECAL/University of Art and Design Lausanne

Director

Alexis Georgacopoulos

Editor

Julien Fronsacq

Authors

Stéphanie Moisdon, Julien Fronsacq, Andreas Hochuli, Gallien Déjean, Frédéric Jaccaud, Marc Atallah, Brigitte Aubry, Andreas Hochuli, Matthias Sohr.

Team

Benjamin Plantier

Year

2013

Location

Lausanne

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