Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and Paris.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at Swiss and international Universities. Members of the studio regularly teach at HEAD in Geneva, ZHDK in Zurich, as well as ECAL in Lausanne, where they conducted a research project on printing technologies, which resulted in the creation of Color Library.
In 2020 they launched their type design platform Maxitype that offers retail and bespoke typefaces and encourages research and development in typography.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Maximage | Maxiytpe Sàrl
Rue Fendt 10
1201 Genève

+41 (0)22 910 47 48

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1201 Geneva

3rd Floor
Geroldstrasse 5
CH-8005 Zurich

Bureau 3004
Rue des Panoyaux 70
F-75020 Paris

Awards

2022

International Poster Competition

2021

100 Beste Plakate

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2020

Helmaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2022

Université Paris 8 Vincennes – Saint-Denis, Paris

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d’art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

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Photographic reproductions by Daniel Aires. Coding by Tristan Bagot.
Typeface by Alexis Hominal. © 2020–2022, All rights reserved by Maxitype Sàrl and the authors.

Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
Louis Vuitton – Tambour - © Maximage
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Meticulously crafted, this book marks the 20th anniversary of Tambour, Louis Vuitton’s line of modern luxury watches. Launched in 2002, the first Tambour model became an instant classic, with its drum-shaped case, superb Swiss engineering and innovative, uncompromising aesthetic.

Featuring works from Gae Aulenti, Yayoi Kusama, Takashi Murakami, Christopher Nemeth, Jake and Dinos Chapman, and Virgil Abloh. With pictures from Annie Leibovitz, Jean Larivière, Paolo Roversi, Eric Maillet, Martin Parr, Guido Mocafico, Erwan Frotin, David Sims, Jacob Sutton, Kenta Cobayashi, Jean-Vincent Simonet, Bruno Aveillan, Piotr Stoklosa, Daniel Jackson and and an exclusive photographic series of the Tambour watch collection by Maxime Guyon.

Essays by journalist and luxury watch expert Fabienne Reybaud explore the creative origins of the Tambour design and the history of Louis Vuitton watches, along with the precision work of the Geneva watchmakers behind the brand’s reputation for excellence. A catalogue raisonné of Tambour models and insights from leading watch connoisseurs make this a useful resource for collectors. This is a visually striking and luxuriously crafted book, illustrated with custom photography and many never-before-seen images from the Louis Vuitton archives. With more than 400 illustrations, this book is a beautiful object in its own right, for all lovers of luxury accessories and the Louis Vuitton lifestyle.

Project

Louis Vuitton – Tambour

Type

Books

Client

Louis Vuitton Malletier, Thames & Hudson

Author

Fabienne Reybaud

Editor

Anthony Vessot, Adélia Sabatini

Photography

Maxime Guyon

Production

Susanna Ingram

Year

2022

Location

Paris, Geneva, London

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