Club culture and border-smashing strategies

Lhaga Koondhor, a cultural provocateur, curates the Apocalyptic Fantasies club nights in China and around the world, combining different social worlds and sub-cultures under one roof with an emphasis on amazing music. Maximage designed various custom typefaces alongside flyers and videos to promote the events.

The interaction of colors

Maximage Color Combinations explores how different colors and hues can interact together, and how they can merge from one to another. Without any chapters or formulas, colors travel from shiny to matte, blue to celadon, frozen to boiling, reflective to absorbent, dark light to brain grey, spectral to metameric, sunshine to neon, from Atlanta to Albertville, or from Leipzig to Juba via Napoli and back again, in an attempt to tell infinite stories. The reader will not find here this year’s hot color nor the trends for next season. Rather, each page tells a different story that each user can relate to, reinterpret or reappropriate in their own way.
This book is a tool for designers, artists and printers who are interested in personalized and unique color palettes. Created using between 2 and 5 spot colors, over 120 combinations were generated directly in the offset press by interfering with the ink unit. This unorthodox color-mixing technique helped to create more than 450 spot colors evolving over the 500 different books, turning each one into a set of totally unique combinations.
This publication follows Maximage Formula Guide and Maximage Raster Guide, and is part of the Workflow Research Project (R&D). It was conceived and printed during a workshop at ECAL held by Maximage and the printer Thomi Wolfensberger, Zurich. Workflow is a research project at ECAL led by Maximage and is supported by the HES-SO/University of Applied Sciences Western Switzerland.

Special Colors for Offset Printing

The Maximage Formula Guide Special Colors for Offset Printing is an 80-page book of colors developed by 1CVdg students during a workshop held by Körner Union and Maximage, with the kind help of Carole Courtillé and Violène Pont. Papers printed on include: Uncoated – Amber Graphic 200g/m², Coated – INAPA Imagine gloss 200g/m², Color – Pop’set Colors 120g/m². Printed at ECAL by Benjamin Plantier in an edition of 1000.

Special Haftones for Offset Printing

This publication follows the “Maximage Formula Guide” and is part of the “Workflow” Research Project. It was designed and printed during a workshop held at ECAL by David Keshavjee, Guy Meldem and Julien Tavelli (Maximage).

The book contains a photographic sequence edited by Marietta Eugster, representing the Thai box fighter Pong, Pansak Sor. Tanikul between 1977–1996 (Thailand/Switzerland) printed with various halftones. The same halftones are then applied on greyscale and colour gradients.

“Workflow” is a research project at ECAL on printing technologies, funded by HES-SO.

For the annual roundup of the crème de la crème of books published in Switzerland, Maximage took the idea of the test print to its extreme by subjecting various pages of the book to continuously changing parameters. The result is highly varied—for example, using CMYK and Sixplex printing, matte varnish or no varnish, etc. The various treatments and methods are intermixed with different screening criterions. Particularly attractive to those in the industry, such as designers, printers and lithographers, it will also appeal to students and anyone who appreciates visually strong books that are conceptually sophisticated at the same time.