Maximage
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Maximage is an award-winning design studio based in Switzerland.
It offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center.

Parallel to its work, Maximage offers numerous workshops and lectures at Swiss and international universities. Members of the studio regularly teach at HEAD in Geneva, ZHDK in Zurich, as well as ECAL in Lausanne, where they conducted a research project on printing technologies, which resulted in the creation of Color Library. Maximage also manages the type design platform Maxitype that offers retail and bespoke typefaces and encourages research and development in typography.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Maximage | Maxitype Sàrl
Rue Fendt 10
1201 Genève
Switzerland

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Awards

2024

1st Prize, International Poster Competition (INTL)

2024

International Typographic Awards (ISTD)

2022

100 Beste Plakate

2022

INTL, International Poster Competition

2021

100 Beste Plakate

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2022

Ravisius Textor, Nevers

2020

Helmhaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2023

Princeton University, New Jersey

2023

REDO, Prishtina

2023

Further Reading, Fachhochschule Potsdam

2022

Master Type Design ECAL, Lausanne

2022

Université Paris 8 Vincennes – Saint-Denis, Paris

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d’art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

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Coding by Tristan Bagot. Photographic reproductions by Daniel Aires.
Typeface by Alexis Hominal. © 2020–2023, All rights reserved by Maxitype Sàrl and the authors.

Maximage is an award-winning design studio based in Switzerland.
We create visual identities, books, posters, typefaces, digital solutions, and artworks.
Our recent commissions include books for Louis Vuitton, Palace Skateboards, Nike and Kunsthalle Basel. Discover our new typefaces on Maxitype.com.

Get in touch

Chandigarh Furniture - © Maximage
Chandigarh Furniture - © Maximage
Chandigarh Furniture - © Maximage
Chandigarh Furniture - © Maximage
Chandigarh Furniture - © Maximage
Chandigarh Furniture - © Maximage
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The irony of modernist living utopias

This self-published volume presents on 28 pages one photo each of extremely worn-out pieces of furniture ─ some of them with improvised repairs ─ from Chandigarh. Most of them were designed by Le Corbusier, who conceived the planned Indian city in the 1950s, but for some of the pieces the attribution seems questionable. This illustrates the irony with which the legacy of modernist residential and living utopias is presented here. The furniture pieces appear extremely isolated from their context, even when they are partly obscured by other objects in front of them. As there are no captions or explanations, much room is left for interpretation: Is the publication criticizing the Western market for second-hand designer furniture, for which Chandigarh is a cheap source? Or is the book itself exploiting the paradoxical gesture of placing an aesthetic of poverty in a contemporary design context? Its material quality also has an ambivalent effect: on the one hand, the volume consists of handmade Indian paper; on the other, the furniture is given a fresh splendour through the use of a special printing process with varnish realized in Switzerland. The cover, also printed and laminated in Switzerland, was conceived by a designer in India.

Awarded by the “Most Beautiful Swiss Books 2014”.

Project

Chandigarh Furniture

Type

Books

Client

Villette édition

Editors

Guy Meldem, David Keshavjee, Andreas Koller

Year

2014

Location

Lausanne

Lace Curtain - © Maximage
Lace Curtain - © Maximage
Lace Curtain - © Maximage
Lace Curtain - © Maximage
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An electronic world of pleasure, frustration and sadness

Lace Curtain is exploring an electronic world of pleasure, frustration and sadness. Bedroom dancers, synthetic singers, basement kicks in a romantic void. Influenced by the Germans, the Italians, pale British button pushers, glamorous alien pop futurists, Mid-Western sweat, NYC disco dreamers, undercover kings and queens escaping a dull grey world with rhythm and noise, sound and vision.

Project

Lace Curtain – Gimme Space, Falling/Running, The 3rd EP

Type

Art Direction

Client

DFA Records, Mexican Summer

Authors

Mikey Young, Dave West and James Vinciguerra

Year

2013, 2014

Location

New York

Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
Les Urbaines – Edition 2013 - © Maximage
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A snapshot of emerging artistic practices – drifting identity

Between 2012 and 2015, Maximage designs Les Urbaines’ evolving identity as a laboratory for experimentations with different means of production generating new aesthetics. Les Urbaines festival takes place each year for a week-end dedicated to emerging artistic practices, with some forty-odd projects happening free of charge between Lausanne and Renens.

Project

Les Urbaines – Edition 2013

Type

Visual Identities, Posters, Web and Digital

Client

Fondation Les Urbaines

Director

Patrick de Rham

Photography

Nelly Rodriguez, David Wohlschlag, Greg Clément

Team

Ana-Belen Torreblanca, Thibault Brevet

Year

2012–2015

Location

Lausanne

FUZI UV TPK – Flash Tattoo Collection - © Maximage
FUZI UV TPK – Flash Tattoo Collection - © Maximage
FUZI UV TPK – Flash Tattoo Collection - © Maximage
FUZI UV TPK – Flash Tattoo Collection - © Maximage
FUZI UV TPK – Flash Tattoo Collection - © Maximage
FUZI UV TPK – Flash Tattoo Collection - © Maximage
FUZI UV TPK – Flash Tattoo Collection - © Maximage
FUZI UV TPK – Flash Tattoo Collection - © Maximage
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FUZI Flash Tattoo Collection captures the bizarre world of the French graffiti artist turned tattooist across 145 pages of original drawings. Hilarious and mildly disturbing in equal measure.
A white cover collector version of the book was printed using a spirit duplicator and carbon paper, commonly used by tattooist to transfer tattoo on the skin. Printed in 50 copies this edition is numbered and sign by the artist.

Project

Flash Tattoo Collection No 1, No 2

Type

Books

Collaborators

Marietta Eugster, Rémi Brandon

Authors

FUZI UV TPK

Year

2011

FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
FUZI UV TPK – Ma Ligne - © Maximage
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An archive of vandalism

This book is a collection of photographs created between 1996 and 2001, an archive of vandalism, a contemporary document of “brutal insouciance” accompanied by the artist’s poems and texts. It wasn’t just about slamming, hammering and smearing one’s name everywhere to become known, it was about leaving behind a trace, both in the space and in the heads of the passengers.
This required a rigid approach: employing the surveillance methods of the rail police (SUGE) and conductors, only with reverse circumstances. A routine that was synchronized with the gaps in train schedules and intervals between security checks; rhythmized by station stops and coach compartments; locating, painting over and photographing—maintaining the line. Within the rules and regulations of society, they created Temporary Autonomous Zones for themselves, in which they could briefly experience absolute freedom, expressed through an archaic “aestheticism of chaos.”

Project

Ma Ligne

Type

Books

Client

Edition Patrick Frey

Editor

Andreas Koller

Concept, Design

Jean Angelats, Simon Haenni, David Keshavjee

Author

FUZI UV TPK

Year

2011

Location

Zurich

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