Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and London.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2013 the studio had the honour of conceiving the catalogue for the Most Beautiful Swiss books, a prestigious prize initiated in 1943 by Jan Tschichold.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Founder)
Julien Tavelli (Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

Capital House
42 Weston St
UK-SE 13QD London
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Awards

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2018

Moravká Galerie, Brno (CZ)

2017

Museum für Gestaltung, Zurich (CH)

2017

Tallin Art Hall, Tallinn (EE)

2016

Cooper Union, New York (US)

2016

Umlaut, London (UK)

2015

Museum für Gestaltung, Zurich (CH)

2014

Station, Beirut (LB)

2014

Archiv, Zurich (CH)

2014

Samson Paper Gallery, Seoul (KR)

2014

Weltformat 14 Plakatfestival, Lucern (CH)

2014

Istituto svizzero di Roma, Rome (IT)

2013

Galerie Kamm, Berlin (DE)

2013

Marbriers 4, Geneva (CH)

2013

G/P Gallery, Tokyo (JP)

2012

Museum für Gestaltung, Zurich (CH)

2011

Festival international de l’affiche, Chaumont (FR)

2011

Centre d’art contemporain, Geneva (CH)

2010

Milieu Galerie, Bern (CH)

2010

Massachusetts Institute of Technology, Boston (US)

2009

China International Poster Biennal, Shanghai (CN)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

2008

Designhuis, Eindhoven (NL)

Lectures

2019

Duncan of Jordanstone College of Art & Design, Dundee (UK)

2018

International Biennal of Graphic Design, Brno (CZ)

2018

Museum für Gestaltung, Zurich (CH)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Centre Culturel Suisse, Paris (FR)

2015

Gerrit Rietveld Academy, Amsterdam (NL)

2014

Sitterwerk Kunstbibliothek, St. Gallen (CH)

2014

Grafill, Oslo (NO)

2014

Zürcher Hochschule der Künste, Zurich (CH)

2014

Station, Beirut (LB)

2013

Museum Angewandte Kunst, Frankfurt am Main (DE)

2013

Festival international de l’affiche, Chaumont (FR)

2012

École nationale supérieure des beaux-arts, Lyon (FR)

2011

Amsterdam Art Book Fair, Amsterdam (NL)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

Workshops

2018

Hochschule für Grafik und Buchkunst, Leipzig (DE)

2018

École européenne supérieure d’art de Bretagne, Rennes (FR)

2018

Gerrit Rietveld Academy, Amsterdam (NL)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Istituto Svizzero di Roma, Milan (IT)

2015

Zürcher Hochschule der Künste, Zurich (CH)

2015

Station, Beirut (LB)

2014

Power Station of Arts, Shanghai (CN)

2012

Swissnex, San Francisco (US)

2010

Staatliche Hochschule für Gestaltung, Karlsruhe (DE)

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne (CH)

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma (IT)

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne (CH)

Employment

There are currently no vacancies for interns or freelancers.
Any open position will be communicated here and/or on social networks.

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@maximage societe suisse
@colorlibrary.ch

Photographic reproductions by Daniel Aires. Coding by Tristan Bagot. Typeface by Alexis Hominal. © 2019, All rights reserved by Maximage and the authors.

Marlie Mul – Cancelled - © Maximage
Marlie Mul – Cancelled - © Maximage
Marlie Mul – Cancelled - © Maximage
Marlie Mul – Cancelled - © Maximage
Marlie Mul – Cancelled - © Maximage
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The book gathers essays by Marlie Mul, Linda Stupart, and Georgia Horgan, that tell the detailed story of the artist’s show cancellation, and connect it to institutional critique; along with photographs of the model the artist had made of the exhibition space of GOMA, with her last proposal.

“This book addresses my cancellation of a solo exhibition that had been planned to open in May 2017 at the Gallery of Modern Art (GOMA) in Glasgow, Scotland.”
—Marlie Mul

Selected for the “Prix Bob Calle 2019”.

Project

Marlie Mul – Cancelled

Type

Books

Authors

Marlie Mul, Linda Stupart, Georgia Horgan

Photography

Marlie Mul, Max Slaven

Year

2018

Location

Brussels

Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
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Culture, anti-culture, and a recipe for Alsatian plum pie

This artist's book is characteristic of Jean-Michel Wicker's work with typography and graphic design. Wicker injects into all of his work certain letters (e, b and B) like viral recurrent elements, thus recreating an alphabet that multiplies and diffracts in both the exhibition space and books. [...] Playing with multiple typographic combinations and layouts that spill over several pages, Wicker's works, his books and more specifically our edition of “#picturebook1”, disseminate comments on and questions about recurring themes like identity, sexuality, autonomy, freedom, resistance, and transgression in the larger and richer field of culture and anti-culture. While the different assemblages of letters offer multiple typographic études like musical scales, the repetitive system is put to the test, creating nearly abstract geometrical pages. The artist's “#picturebook1” likewise features sketches and freer drawings, and lays out images, details, and signs that appear from one page to the next, a surprising variation on the page layout. The printed works are mixed in with temporary mechanical sculptures in installations which often include furniture that is made by hand from humble, so-called “poor” materials.

Published on the occasion of the exhibition “BBiblioteca ffanafffantastica”, Centre d'édition contemporaine, Geneva, from March 24, to May 6, 2017.

Project

Jean-Michel Wicker – #picturebook1

Type

Books

Clients

CEC – Centre d'édition contemporaine

Director

Véronique Bacchetta

Authors

Marlie Mul, Harry Burke, Charlotte Wicker, Jean-Michel Wicker

Year

2017

Location

Geneva

Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
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The interaction of colors

Maximage Color Combinations explores how different colors and hues can interact together, and how they can merge from one to another. Without any chapters or formulas, colors travel from shiny to matte, blue to celadon, frozen to boiling, reflective to absorbent, dark light to brain grey, spectral to metameric, sunshine to neon, from Atlanta to Albertville, or from Leipzig to Juba via Napoli and back again, in an attempt to tell infinite stories. The reader will not find here this year’s hot color nor the trends for next season. Rather, each page tells a different story that each user can relate to, reinterpret or reappropriate in their own way.
This book is a tool for designers, artists and printers who are interested in personalized and unique color palettes. Created using between 2 and 5 spot colors, over 120 combinations were generated directly in the offset press by interfering with the ink unit. This unorthodox color-mixing technique helped to create more than 450 spot colors evolving over the 500 different books, turning each one into a set of totally unique combinations.
This publication follows Maximage Formula Guide and Maximage Raster Guide, and is part of the Workflow Research Project (R&D). It was conceived and printed during a workshop at ECAL held by Maximage and the printer Thomi Wolfensberger, Zurich. Workflow is a research project at ECAL led by Maximage and is supported by the HES-SO/University of Applied Sciences Western Switzerland.

Project

Maximage Color Combinations

Type

Books

Clients

ECAL/University of Art and Design Lausanne

Director

Alexis Georgacopoulos

Editors

Guy Meldem, David Keshavjee, Julien Tavelli, Thomi Wolfensberger

Year

2017

Location

Lausanne

Maximage Formula Guide - © Maximage
Maximage Formula Guide - © Maximage
Maximage Formula Guide - © Maximage
Maximage Formula Guide - © Maximage
Maximage Formula Guide - © Maximage
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Special Colors for Offset Printing

The Maximage Formula Guide Special Colors for Offset Printing is an 80-page book of colors developed by 1CVdg students during a workshop held by Körner Union and Maximage, with the kind help of Carole Courtillé and Violène Pont. Papers printed on include: Uncoated – Amber Graphic 200g/m², Coated – INAPA Imagine gloss 200g/m², Color – Pop’set Colors 120g/m². Printed at ECAL by Benjamin Plantier in an edition of 1000.

Project

Maximage Formula Guide – Special Colors for Offset Printing

Type

Books

Client

ECAL/University of Art and Design Lausanne

Director

Alexis Georgacopoulos

Editors

Maximage, Körner Union assisted by Violène Pont and Carole Courtillé

Year

2011

Location

Lausanne

Maximage Raster Guide - © Maximage
Maximage Raster Guide - © Maximage
Maximage Raster Guide - © Maximage
Maximage Raster Guide - © Maximage
Maximage Raster Guide - © Maximage
Maximage Raster Guide - © Maximage
Maximage Raster Guide - © Maximage
Maximage Raster Guide - © Maximage
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Special Haftones for Offset Printing

This publication follows the “Maximage Formula Guide” and is part of the “Workflow” Research Project. It was designed and printed during a workshop held at ECAL by David Keshavjee, Guy Meldem and Julien Tavelli (Maximage).

The book contains a photographic sequence edited by Marietta Eugster, representing the Thai box fighter Pong, Pansak Sor. Tanikul between 1977–1996 (Thailand/Switzerland) printed with various halftones. The same halftones are then applied on greyscale and colour gradients.

“Workflow” is a research project at ECAL on printing technologies, funded by HES-SO.

Project

Maximage Raster Guide – Special Haftones for Offset Printing

Type

Books

Client

ECAL/University of Art and Design

Director

Alexis Georgacopoulos

Editors

Marietta Eugster, David Keshavjee, Guy Meldem, Tatiana Rihs, Julien Tavelli

Year

2016

Location

Lausanne

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