Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and Paris.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Co-Founder)
Julien Tavelli (Co-Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Studio
7 Rue Robert et Sonia Delaunay
F-75011 Paris

Awards

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2020

Helmaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Lectures

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Workshops

2019

Haute école d'art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internship.
Any open position will be communicated here and/or on social networks.

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@maximage societe suisse
@colorlibrary.ch
@maxitype com

Twitter
@maxitype com

Photographic reproductions by Daniel Aires. Coding by Tristan Bagot.
Typeface by Alexis Hominal.
© 2020, All rights reserved by Maximage and the authors.

Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
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Since 2011, Marietta Eugster and Maximage have been working with publisher Andreas Koller to revamp and redesign the visual identity of Zurich-based art book publishers Edition Patrick Frey.
The new distribution and presentation strategy aims to combine the experimental graphic character of the design with the functional demands of a digital tool of this kind, thereby making the books, catalogues, magazines, posters, print and digital media output of Edition Patrick Frey available to a large audience.
The barcode is a distinctive and recurring element in the design of the visual identity. It’s a technical detail that plays an important role in the book trade and in book distribution, because the ISBN represents the digital information about a book. The award-winning work employs colour coding and barcodes as a humorous and playful stylistic resource but also one that structures and shapes different formats, such as posters or a magazine featuring contributions by artists. These design tools, which draw heavily on the technical aspect of printing and production, reveal the importance the designers attach to proximity to the book as object.

Project

Edition Patrick Frey – Catalogs

Type

Books, Identities

Client

Edition Patrick Frey

Editor

Andreas Koller

Collaborators

Marietta Eugster, Andreas Koller

Authors

Various

Photography

Various

Year

2012–Present

Location

Zurich

Valentin Carron – Do ré mi fa sol la si do - © Maximage
Valentin Carron – Do ré mi fa sol la si do - © Maximage
Valentin Carron – Do ré mi fa sol la si do - © Maximage
Valentin Carron – Do ré mi fa sol la si do - © Maximage
Valentin Carron – Do ré mi fa sol la si do - © Maximage
Valentin Carron – Do ré mi fa sol la si do - © Maximage
Valentin Carron – Do ré mi fa sol la si do - © Maximage
Valentin Carron – Do ré mi fa sol la si do - © Maximage
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An exhibition catalog for Kunsthalle Bern

This publication, designed and conceived with Marietta Eugster, is the catalog of Valentin Carron’s first all-painting exhibition. While the artist has occasionally made paintings since he started exhibiting in the early ‘2000s, he regarded them essentially as three-dimensional wall objects, comfortably at home within his primarily sculptural production. If the 34-odd works specifically made for “Do ré mi fa so la si do” retain the characteristic objecthood of these earlier pieces, as well as a wry self-awareness of their status as decorative furniture pieces for bourgeois interiors, this new ensemble frontally engages with formal and conceptual considerations specific to the history of painting, such as the erosion of 20th century pictorial languages, or the romanticized figure of the painter.

Published on the occasion of the exhibition “Do ré mi fa sol la si do”, Kunsthalle Bern, from February 1, to March 23, 2014.

Project

Valentin Carron – Do ré mi fa sol la si do

Type

Books

Client

Kunsthalle Bern

Collaborator

Marietta Eugster

Editors

Fabrice Stroun, Géraldine Tedder

Director

Fabrice Stroun

Author

Valentin Carron

Photography

Gunnar Meier

Year

2014

Location

Bern

Marlie Mul – Cancelled - © Maximage
Marlie Mul – Cancelled - © Maximage
Marlie Mul – Cancelled - © Maximage
Marlie Mul – Cancelled - © Maximage
Marlie Mul – Cancelled - © Maximage
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The book gathers essays by Marlie Mul, Linda Stupart, and Georgia Horgan, that tell the detailed story of the artist’s show cancellation, and connect it to institutional critique; along with photographs of the model the artist had made of the exhibition space of GOMA, with her last proposal.

“This book addresses my cancellation of a solo exhibition that had been planned to open in May 2017 at the Gallery of Modern Art (GOMA) in Glasgow, Scotland.”
—Marlie Mul

Selected for the “Prix Bob Calle 2019”.

Project

Marlie Mul – Cancelled

Type

Books

Authors

Marlie Mul, Linda Stupart, Georgia Horgan

Photography

Marlie Mul, Max Slaven

Year

2018

Location

Brussels

Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
Jean-Michel Wicker – #picturebook1 - © Maximage
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Culture, anti-culture, and a recipe for Alsatian plum pie

This artist's book is characteristic of Jean-Michel Wicker's work with typography and graphic design. Wicker injects into all of his work certain letters (e, b and B) like viral recurrent elements, thus recreating an alphabet that multiplies and diffracts in both the exhibition space and books. [...] Playing with multiple typographic combinations and layouts that spill over several pages, Wicker's works, his books and more specifically our edition of “#picturebook1”, disseminate comments on and questions about recurring themes like identity, sexuality, autonomy, freedom, resistance, and transgression in the larger and richer field of culture and anti-culture. While the different assemblages of letters offer multiple typographic études like musical scales, the repetitive system is put to the test, creating nearly abstract geometrical pages. The artist's “#picturebook1” likewise features sketches and freer drawings, and lays out images, details, and signs that appear from one page to the next, a surprising variation on the page layout. The printed works are mixed in with temporary mechanical sculptures in installations which often include furniture that is made by hand from humble, so-called “poor” materials.

Published on the occasion of the exhibition “BBiblioteca ffanafffantastica”, Centre d'édition contemporaine, Geneva, from March 24, to May 6, 2017.

Project

Jean-Michel Wicker – #picturebook1

Type

Books

Clients

CEC – Centre d'édition contemporaine

Director

Véronique Bacchetta

Authors

Marlie Mul, Harry Burke, Charlotte Wicker, Jean-Michel Wicker

Year

2017

Location

Geneva

Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
Maximage Color Combinations - © Maximage
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The interaction of colors

Maximage Color Combinations explores how different colors and hues can interact together, and how they can merge from one to another. Without any chapters or formulas, colors travel from shiny to matte, blue to celadon, frozen to boiling, reflective to absorbent, dark light to brain grey, spectral to metameric, sunshine to neon, from Atlanta to Albertville, or from Leipzig to Juba via Napoli and back again, in an attempt to tell infinite stories. The reader will not find here this year’s hot color nor the trends for next season. Rather, each page tells a different story that each user can relate to, reinterpret or reappropriate in their own way.
This book is a tool for designers, artists and printers who are interested in personalized and unique color palettes. Created using between 2 and 5 spot colors, over 120 combinations were generated directly in the offset press by interfering with the ink unit. This unorthodox color-mixing technique helped to create more than 450 spot colors evolving over the 500 different books, turning each one into a set of totally unique combinations.
This publication follows Maximage Formula Guide and Maximage Raster Guide, and is part of the Workflow Research Project (R&D). It was conceived and printed during a workshop at ECAL held by Maximage and the printer Thomi Wolfensberger, Zurich. Workflow is a research project at ECAL led by Maximage and is supported by the HES-SO/University of Applied Sciences Western Switzerland.

Project

Maximage Color Combinations

Type

Books

Clients

ECAL/University of Art and Design Lausanne

Director

Alexis Georgacopoulos

Editors

Guy Meldem, David Keshavjee, Julien Tavelli, Thomi Wolfensberger

Year

2017

Location

Lausanne

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