Maximage
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Maximage is a Swiss design studio founded in 2009, with offices in Geneva, Zurich and London.

Maximage offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and color consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center. Its in-house typeface Programme is available as a full font family at Optimo Type Foundry.

Parallel to its work, Maximage offers numerous workshops and lectures at international Universities. Since 2010, the studio regularly teaches at ECAL/University of Art and Design Lausanne where it directed a research project on printing technologies, which led to the creation of Color Library.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2013 the studio had the honour of conceiving the catalogue for the Most Beautiful Swiss books, a prestigious prize initiated in 1943 by Jan Tschichold.

Contact us

Tel.

+41 (0)22 910 47 48

Team

David Keshavjee (Founder)
Julien Tavelli (Founder)
Daniel Haettenschwiller
Guy Meldem

Offices

2nd Floor
Rue Fendt 10
CH-1204 Geneva
Map

Capital House
42 Weston St
UK-SE 13QD London
Map

3rd Floor
Geroldstrasse 5
CH-8005 Zurich
Map

Awards

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Exhibitions

2018

Moravká Galerie, Brno (CZ)

2017

Museum für Gestaltung, Zurich (CH)

2017

Tallin Art Hall, Tallinn (EE)

2016

Cooper Union, New York (US)

2016

Umlaut, London (UK)

2015

Museum für Gestaltung, Zurich (CH)

2014

Station, Beirut (LB)

2014

Archiv, Zurich (CH)

2014

Samson Paper Gallery, Seoul (KR)

2014

Weltformat 14 Plakatfestival, Lucern (CH)

2014

Istituto svizzero di Roma, Rome (IT)

2013

Galerie Kamm, Berlin (DE)

2013

Marbriers 4, Geneva (CH)

2013

G/P Gallery, Tokyo (JP)

2012

Museum für Gestaltung, Zurich (CH)

2011

Festival international de l’affiche, Chaumont (FR)

2011

Centre d’art contemporain, Geneva (CH)

2010

Milieu Galerie, Bern (CH)

2010

Massachusetts Institute of Technology, Boston (US)

2009

China International Poster Biennal, Shanghai (CN)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

2008

Designhuis, Eindhoven (NL)

Lectures

2018

International Biennal of Graphic Design, Brno (CZ)

2018

Museum für Gestaltung, Zurich (CH)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Centre Culturel Suisse, Paris (FR)

2015

Gerrit Rietveld Academy, Amsterdam (NL)

2014

Sitterwerk Kunstbibliothek, St. Gallen (CH)

2014

Grafill, Oslo (NO)

2014

Zürcher Hochschule der Künste, Zurich (CH)

2014

Station, Beirut (LB)

2013

Museum Angewandte Kunst, Frankfurt am Main (DE)

2013

Festival international de l’affiche, Chaumont (FR)

2012

École nationale supérieure des beaux-arts, Lyon (FR)

2011

Amsterdam Art Book Fair, Amsterdam (NL)

2009

École polytechnique fédérale de Lausanne, Lausanne (CH)

Workshops

2018

Hochschule für Grafik und Buchkunst, Leipzig (DE)

2018

École européenne supérieure d’art de Bretagne, Rennes (FR)

2018

Gerrit Rietveld Academy, Amsterdam (NL)

2017

La Cambre, Brussels (BE)

2017

Fahrenheit 39, Ravenna (IT)

2016

Istituto Svizzero di Roma, Milan (IT)

2015

Zürcher Hochschule der Künste, Zurich (CH)

2015

Station, Beirut (LB)

2014

Power Station of Arts, Shanghai (CN)

2012

Swissnex, San Francisco (US)

2010

Staatliche Hochschule für Gestaltung, Karlsruhe (DE)

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne (CH)

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma (IT)

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne (CH)

Employment

There are currently no vacancies for interns or freelancers.
Any open position will be communicated here and/or on social networks.

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@maximage societe suisse
@colorlibrary.ch

Photographic reproductions by Daniel Aires. Coding by Tristan Bagot. Typeface by Alexis Hominal. © 2019, All rights reserved by Maximage and the authors.

Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
Études A/W 19-20 - © Maximage
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Études represents a global experience of visual culture. Established in 2012, the brand operates across platforms ranging from mens and womenswear to publishing, at once reflecting and engaging the contemporary landscape through diverse but distinct content. This hybrid practice is guided by a strong emphasis on experimentation, collaboration and the group’s collective vision translated through a fluid merging of reference, method and medium.

Project

Études A/W 19-20

Type

Artworks

Client

Études Studio

Directors

Aurélien Arbet, Jérémie Egry

Year

2018

Location

Paris

Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
Some Haunted Spaces in Singapore - © Maximage
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Some Haunted Spaces in Singapore explores the paradox of modern urban planning and spiritual beliefs in Singapore, proposing a parsing of the island’s town and country planning based on abstract expressions of mysticism. An investigation of the collective imagination, this book examines elements of the built environment believed to be occupied by spirits: haunted spaces. Often dismissed as irrational, this mystical focus digs deeper than religious superstitions or teenage esotericism. In exploring the apparent contradiction between a city-state built up according to a rigid rationale of urban development and robust spiritual practices that endure to this day, this book reveals the resilience of interconnected spaces and memories, as well as forms of social resistance to the changes brought about by fast-paced urban growth and top-down national planning in Singapore. Intrigued by Singapore’s omnipresent ghost stories and fitted out with the tools of architecture and scientific investigation, the authors set off on an obsessive expedition across some of the island’s silent hidden areas, along the fine line between scientific rationality and absurdity.
The photographs of the black cardboard models representing the haunted locations are screen printed with white ink on black paper. The city guide inspired book is protected from humid tropical environments by a plastic dust jacket and a laminated map lists the island’s silent hidden areas.

Project

Some Haunted Spaces in Singapore

Type

Books

Client

Edition Patrick Frey

Editors

Marcel Jäggi, Charlotte Malterre-Barthes, Patrick Frey, Andreas Koller

Authors

Lilian Chee, Charles Goh, Marcel Jäggi, Denise L., Charlotte Malterre-Barthes, Mary-Ann Ray, Jones Tang

Photography

Philipp Aldrup, Marcel Jäggi, Charlotte Malterre-Barthes, Olivier Vogler

Year

2018

Location

Zurich

Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
Larytta – Jura - © Maximage
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A beautifully idiosyncratic world, complete and stand-alone

“Jura”, the sophomore full-length from the Swiss duo Larytta, is a galvanizing synthesis of essential grooves and effervescent melodies. Christain Pahud and Guy Meldem spent this time carefully calibrating their songwriting to achieve what could be called the golden mean, i.e. the perfect balance between a radio friendly sound and club functionality. The result is a collection of songs that are instantly accessible, yet wholly unpredictable. They feel familiar because they were crafted by seasoned musicians who, over the years, have mastered the science of fundamental swing and melody.

Project

Larytta – Jura

Type

Art Direction

Client

Creaked Records

Authors

Christian Pahud, Guy Meldem

Photography

Tiphanie Mall

Team

Mirjam Zimmermann

Year

2014

Location

Lausanne

Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
Edition Patrick Frey - © Maximage
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Since 2011, Marietta Eugster and Maximage have been working with publisher Andreas Koller to revamp and redesign the visual identity of Zurich-based art book publishers Edition Patrick Frey.
The new distribution and presentation strategy aims to combine the experimental graphic character of the design with the functional demands of a digital tool of this kind, thereby making the books, catalogues, magazines, posters, print and digital media output of Edition Patrick Frey available to a large audience.
The barcode is a distinctive and recurring element in the design of the visual identity. It’s a technical detail that plays an important role in the book trade and in book distribution, because the ISBN represents the digital information about a book. The award-winning work employs colour coding and barcodes as a humorous and playful stylistic resource but also one that structures and shapes different formats, such as posters or a magazine featuring contributions by artists. These design tools, which draw heavily on the technical aspect of printing and production, reveal the importance the designers attach to proximity to the book as object.

Awarded by the “Swiss Design Awards 2014”.

Project

Edition Patrick Frey

Type

Books, Identities, Posters

Client

Edition Patrick Frey

Editors

Patrick Frey, Andreas Koller

Collaborators

Marietta Eugster, Andreas Koller

Year

2011–Present

Location

Zurich

Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Edition Patrick Frey – Catalogs - © Maximage
Close

Since 2011, Marietta Eugster and Maximage have been working with publisher Andreas Koller to revamp and redesign the visual identity of Zurich-based art book publishers Edition Patrick Frey.
The new distribution and presentation strategy aims to combine the experimental graphic character of the design with the functional demands of a digital tool of this kind, thereby making the books, catalogues, magazines, posters, print and digital media output of Edition Patrick Frey available to a large audience.
The barcode is a distinctive and recurring element in the design of the visual identity. It’s a technical detail that plays an important role in the book trade and in book distribution, because the ISBN represents the digital information about a book. The award-winning work employs colour coding and barcodes as a humorous and playful stylistic resource but also one that structures and shapes different formats, such as posters or a magazine featuring contributions by artists. These design tools, which draw heavily on the technical aspect of printing and production, reveal the importance the designers attach to proximity to the book as object.

Project

Edition Patrick Frey – Catalogs

Type

Books, Identities

Client

Edition Patrick Frey

Editor

Andreas Koller

Collaborators

Marietta Eugster, Andreas Koller

Authors

Various

Photography

Various

Year

2012–Present

Location

Zurich

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