Maximage
Close

Maximage is an award-winning design studio based in Switzerland.
It offers a large area of expertise including visual identities, digital solutions, books, posters, typefaces, artworks and consultancy. In its practice, tools and technology are constantly challenged, introducing a reflection on contemporary production processes. Over the years the studio has collaborated with institutions and clients in Switzerland and abroad. Long-term collaborations include art direction for the Zurich-based publishing house Edition Patrick Frey and the development of campaigns for Arsenic–Contemporary Peforming Arts Center.

Parallel to its work, Maximage offers numerous workshops and lectures at Swiss and international universities. Members of the studio regularly teach at HEAD in Geneva, ZHDK in Zurich, as well as ECAL in Lausanne, where they conducted a research project on printing technologies, which resulted in the creation of Color Library. Maximage also manages the type design platform Maxitype that offers retail and bespoke typefaces and encourages research and development in typography.

The work of Maximage received several awards from the Swiss Federal Office of Culture in recognition to their commitment to the field. In 2020, the studio was honoured the Jan Tschichold Award.

Contact us

Maximage | Maxitype Sàrl
Rue Fendt 10
1201 Genève
Switzerland

Awards

2026

2nd Prize, Swiss Banknotes Competition (10th Series)

2024

1st Prize, International Poster Competition (INTL)

2025

The Most Beautiful Swiss books

2024

International Typographic Awards (ISTD)

2022

100 Beste Plakate

2022

INTL, International Poster Competition

2021

100 Beste Plakate

2021

The Most Beautiful Swiss Books

2020

100 Beste Plakate

2020

Jan Tschichold Award

2019

100 Beste Plakate

2018

The Most Beautiful Swiss Books

2016

The Most Beautiful Swiss Books

2014

Swiss Design Awards

2013

The Most Beautiful Swiss Books

2013

Swiss Design Awards

2011

The Most Beautiful Swiss Books

2011

Swiss Design Awards

2009

Swiss Design Awards

Lectures

2023

Princeton University, New Jersey

2023

REDO, Prishtina

2023

Further Reading, Fachhochschule Potsdam

2022

Master Type Design ECAL, Lausanne

2022

Université Paris 8 Vincennes – Saint-Denis, Paris

2019

Duncan of Jordanstone College of Art & Design, Dundee

2018

International Biennal of Graphic Design, Brno

2018

Museum für Gestaltung, Zurich

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Centre Culturel Suisse, Paris

2015

Gerrit Rietveld Academy, Amsterdam

2014

Sitterwerk Kunstbibliothek, St. Gallen

2014

Grafill, Oslo

2014

Zürcher Hochschule der Künste, Zurich

2014

Station, Beirut

2013

Museum Angewandte Kunst, Frankfurt am Main

2013

Festival international de l’affiche, Chaumont

2012

École nationale supérieure des beaux-arts, Lyon

2011

Amsterdam Art Book Fair, Amsterdam

2009

École polytechnique fédérale de Lausanne, Lausanne

Exhibitions

2022

Ravisius Textor, Nevers

2020

Helmhaus, Zurich

2018

Moravká Galerie, Brno

2017

Museum für Gestaltung, Zurich

2017

Tallin Art Hall, Tallinn

2016

Cooper Union, New York

2016

Umlaut, London

2015

Museum für Gestaltung, Zurich

2014

Archiv, Zurich

2014

Samson Paper Gallery, Seoul

2014

Station, Beirut

2014

Weltformat 14 Plakatfestival, Lucern

2014

Istituto svizzero di Roma, Rome

2013

Marbriers 4, Geneva

2013

Galerie Kamm, Berlin

2013

G/P Gallery, Tokyo

2012

Museum für Gestaltung, Zurich

2011

Festival international de l’affiche, Chaumont

2011

Centre d’art contemporain, Geneva

2010

Milieu Galerie, Bern

2010

Massachusetts Institute of Technology, Boston

2009

China International Poster Biennal, Shanghai

2009

EPFL/École polytechnique fédérale, Lausanne

2008

Designhuis, Eindhoven

Workshops

2021

Gerrit Rietveld Academy, Amsterdam

2019

Haute école d’art et de design, Genève

2018

Hochschule für Grafik und Buchkunst, Leipzig

2018

École européenne supérieure d’art de Bretagne, Rennes

2018

Gerrit Rietveld Academy, Amsterdam

2017

La Cambre, Brussels

2017

Fahrenheit 39, Ravenna

2016

Istituto Svizzero di Roma, Milan

2015

Zürcher Hochschule der Künste, Zurich

2015

Station, Beirut

2014

Power Station of Arts, Shanghai

2012

Swissnex, San Francisco

2010

Staatliche Hochschule für Gestaltung, Karlsruhe

Research Projects

2017

Workflow: Research Project on Printed Matter
ECAL/University of Art and Design Lausanne

2014

Studio Roma: Transdisciplinary Research Program
Istituto Svizzero di Roma

2009

Typographer: New Technologies and Type Design
ECAL/University of Art and Design Lausanne

Employment

There are currently no vacancies for interns or freelancers.
Unfortunately we are not able to respond to emails regarding internships.
Any open position will be communicated here and/or on social networks.

Follow us

Newsletter

Instagram

Coding by Tristan Bagot. Photographic reproductions by Daniel Aires.
Typeface by Alexis Hominal. © 2020–2023, All rights reserved by Maxitype Sàrl and the authors.

Projects - © Maximage
Projects - © Maximage
New Swiss Banknotes – Design Competition
Projects - © Maximage
Projects - © Maximage
Lee Scratch Perry – Black Ark
Projects - © Maximage
Projects - © Maximage
Louis Vuitton – Tambour
Projects - © Maximage
Projects - © Maximage
Raphael Hefti – Salutary Failures
Projects - © Maximage
Projects - © Maximage
Swiss Design Awards 2021
Projects - © Maximage
Projects - © Maximage
Nike – Better is Temporary
Projects - © Maximage
Projects - © Maximage
Palace Product Descriptions – The Selected Archive
Projects - © Maximage
Projects - © Maximage
Emilie Ding – DRY
Projects - © Maximage
Projects - © Maximage
MODELO – Maxitype
Projects - © Maximage
Projects - © Maximage
Weltformat – Edition 2019
Projects - © Maximage
Projects - © Maximage
Mihai Barabancea – Falling on Blades
Projects - © Maximage
Projects - © Maximage
Catherine Ceresole – Beauty Lies in the Eye
Projects - © Maximage
Projects - © Maximage
Arsenic – Campaigns
Projects - © Maximage
Projects - © Maximage
Color Library – Research into Color Reproduction and Printing
Projects - © Maximage
Projects - © Maximage
Arsenic – Centre d’art scénique contemporain
Projects - © Maximage
Projects - © Maximage
Atrocity Exhibition Archive Paradoxe
Projects - © Maximage
Projects - © Maximage
Études A/W 19-20
Projects - © Maximage
Projects - © Maximage
Some Haunted Spaces in Singapore
Projects - © Maximage
Projects - © Maximage
Larytta – Jura
Projects - © Maximage
Projects - © Maximage
Edition Patrick Frey
Projects - © Maximage
Projects - © Maximage
Edition Patrick Frey – Catalogs
Projects - © Maximage
Projects - © Maximage
Valentin Carron – Do ré mi fa sol la si do
Projects - © Maximage
Projects - © Maximage
J.G. Biberkopf – Ecologies II: Ecosystems of Excess
Projects - © Maximage
Projects - © Maximage
Les Urbaines – Edition 2015
Projects - © Maximage
Projects - © Maximage
Marlie Mul – Cancelled
Projects - © Maximage
Projects - © Maximage
Jean-Michel Wicker – #picturebook1
Projects - © Maximage
Projects - © Maximage
Ateliers J&J
Projects - © Maximage
Projects - © Maximage
Asian Eyez – Apocalyptic Fantasies
Projects - © Maximage
Projects - © Maximage
Maximage Color Combinations
Projects - © Maximage
Projects - © Maximage
Maximage Formula Guide
Projects - © Maximage
Projects - © Maximage
Maximage Raster Guide
Projects - © Maximage
Projects - © Maximage
The Most Beautiful Swiss Books 2013
Projects - © Maximage
Projects - © Maximage
Les Urbaines – Edition 2014
Projects - © Maximage
Projects - © Maximage
Color Library – Automated Color Separation
Projects - © Maximage
Projects - © Maximage
Tobias Kaspar – Rehab
Projects - © Maximage
Projects - © Maximage
Adrien Missika – Botanica
Projects - © Maximage
Projects - © Maximage
Cattedrale – Istituto Svizzero di Roma
Projects - © Maximage
Projects - © Maximage
Chandigarh Furniture
Projects - © Maximage
Projects - © Maximage
Lace Curtain
Projects - © Maximage
Projects - © Maximage
Les Urbaines – Edition 2013
Projects - © Maximage
Projects - © Maximage
FUZI UV TPK – Flash Tattoo Collection
Projects - © Maximage
Projects - © Maximage
FUZI UV TPK – Ma Ligne
Projects - © Maximage
Projects - © Maximage
London Design Biennale 2016
Projects - © Maximage
Projects - © Maximage
Les Urbaines – Edition 2012
Projects - © Maximage
Projects - © Maximage
Experimental Studies in Offset Printing
Projects - © Maximage
Projects - © Maximage
Études – Explicit Graphics
Projects - © Maximage
Projects - © Maximage
Programme Family – Optimo.ch
Projects - © Maximage
Projects - © Maximage
Typeface as Program
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Mihai Barabancea – Falling on Blades - © Maximage
Close

To “accidentally fall on a blade thirteen times” is a sardonic–and rather poetic–way of saying to get stabbed. “It doesn’t always kill you, but it always hurts. And still you’ve got to “roll with the punches” and keep going. I find this ability to roll with the punches, to “take the pain” and adapt to circumstances, in my subjects: gypsies, beggars, crooks, vagabonds, underdogs, conmen, buskers and various shady characters in Romania and Moldova. My object is not to exploit problem-ridden post-communist Romania for voyeuristic purposes. I’m not an indifferent observer, but one who tries hard to give these people the freedom they need to portray themselves on camera—and to bring about necessary changes themselves in the social stereotypes still assigned to them.” (Mihai Barabancea)

Barabancea uses the camera as a tool to interact with his subjects. But instead of staging picturesque portraits, he zeroes in on moments of ruthless rawness and keen poignancy.

Project

Mihai Barabancea – Falling on Blades

Type

Books

Client

Edition Patrick Frey

Editors

Christian M. Schweizer, Patrick Frey

Author

Mihai Barabancea

Year

2020

Location

Zurich

Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Catherine Ceresole – Beauty Lies in the Eye - © Maximage
Close

In 1979 Catherine Ceresole and her husband Nicolas moved to New York, where he was to begin training as an audio engineer. In truth, however, the couple went there because they were captivated by the city’s underground music scene. They soon became friendly with a number of musicians who Catherine began to photograph at concerts and in intimate settings. The result was a unique photographic documentary of the New York punk, no-wave and avant-garde music scene during its heyday. With her keen eye for dramatic moments, she captured them all on film: Sonic Youth, Lydia Lunch, Glenn Branca, Arto Lindsay, Christian Marclay, the Beastie Boys and many others. After they returned to Switzerland, Catherine Ceresole continued to photograph musicians and their bands—with an unfailing ear and keen eye. The book is a visual music history of the last decades, presenting the work of this unique photographer to a broad public for the first time.

Project

Catherine Ceresole – Beauty Lies in the Eye

Type

Books

Client

Edition Patrick Frey

Editors

Patrick Frey, Martin Jäggi

Authors

Rhys Chatham, Alan Licht, Lee Ronaldo, Thurston Moore, Christian Marclay, Mark Cunningham, Emmanuel Grandjean, Catherine Ceresole, Francis Baudevin, Nicolas Ceresole

Photography

Catherine Ceresole

Year

2013

Location

Zurich

Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Arsenic – Campaigns - © Maximage
Close

Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Project

Arsenic – Campaigns

Type

Posters

Client

Fondation Arsenic

Director

Patrick de Rham

Team

Ana-Belen Torreblanca

Year

2016–Present

Location

Lausanne

Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Color Library – Research into Color Reproduction and Printing - © Maximage
Close

A research project into color reproduction and printing

A collectible volume for graphic designers and creative entrepreneurs, this book is dedicated to “Color Library,” one of the most discussed projects in the field of graphic design of the last few years. An investigation into color reproduction and printing, “Color Library” is a tool for artists, designers, photographers, and printers. It aims to widen the possibilities of color printing, and reflects on our contemporary perception of color as it is shaped by the recent developments in print production.
Edited by Maximage, the publication documents the different chromatic and technical possibilities offered by “Color Library” through the use of different kinds of papers (coated and uncoated), and offers a wide variety of color combinations, from basic colors through metallic, neon, and pastel. It includes photographs by Zurich-based photographer Shirana Shahbazi printed in spot color, essays by Emily King and Manon Bruet describing the context of the project and its ambitions, as well as an essay by Franz Sigg on the evolution and standardization of print. An appendix allows an in-depth understanding of the “Color Library” color combinations.

Awarded by the “Most Beautiful Swiss Books 2017”.

Project

Color Library – Research into Color Reproduction and Printing

Type

Books

Clients

JRP|Ringier, ECAL/University of Art and Design Lausanne

Directors

Clément Dirié, Alexis Georgacopoulos

Editors

David Keshavjee, Guy Meldem, Julien Tavelli

Authors

Manon Bruet, Emily King, Shirana Shahbazi, Franz Sigg

Photography

Shirana Shahbazi

Year

2018

Location

Zurich, Lausanne

Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Arsenic – Centre d’art scénique contemporain - © Maximage
Close

Arsenic is an art center in Lausanne dedicated to contemporary creation in dance, theatre and performance. As a laboratory and co-production platform, its program and artistic support policy encourages new conversations and new aesthetics with an ambitious family of Swiss and international artists. A place of discovery, with its open-plan approach and affordable rates, that offers an extensive access to contemporary scenic arts. Since 2017, Maximage has been working to redesign the visual identity of Arsenic. Based on colors and a custom typeface, a comprehensive graphic system is established to embody the art center’s identity from campaigns to signage.

Project

Arsenic – Centre d’art scénique contemporain

Type

Identities, Websites, Typefaces

Client

Fondation Arsenic

Director

Patrick de Rham

Team

Maxime Schoeni, Ana-Belen Torreblanca

Year

2016–Present

Location

Lausanne

Contact us
Email

Follow us
Instagram

Newsletter

You are using an outdated browser.
Please upgrade your browser to improve your experience.